I have learned a lot about cognitive empathy by learning copywriting. After all, copywriting is a puzzle—the puzzle of figuring out what someone is thinking or feeling and how you can connect your idea to that thought or feeling.
So, it seemed only fitting that I would invite a copywriter to this series on decoding empathy to share her process and give you a behind-the-scenes look at cognitive empathy in practical application. In this episode, I get real nerdy with Samantha Pollack, a positioning strategist and copywriter, and think about how the digital doppelgangers we create via our personal brands might help us get curious about who is behind others' digital doppelgangers.
Footnotes:
Find every essay and episode in the Decoding Empathy series.
Every episode of What Works is also released in essay form at whatworks.fyi!
★ Support this podcast ★EP 470: Rethinking Creativity—A Cautionary Tale
NEW: World-Building for Business Owners
EP 469: Building Solidarity in the Creator Economy with Kate Tyson & Charlie Gilkey
EP 468: Figuring Out the Creator Economy with Charlie Gilkey & Kate Tyson
EP 467: Organizing Indie Labor with Chiarra Lohr
EP 466: Making Room for Others with Leonie Smith
EP 464: Decoding Accessibility with Erin Perkins
EP 463: A Brand is a Constellation with N. Chloé Nwangwu
EP 462: Decoding the Language of Empathy
This is Not Advice: Process Entropy & Process Evolution
EP 461: My Nemesis
EP 460: In Defense of Gimmicks
EP 459: Sorry, self-promotion doesn't work
EP 458: How many layers are too many?
EP 457: How to Define Hard-to-Define Work Stress
EP 456: Reprogramming Our Source Code
EP 455: The Case for Uncertainty (And How to Navigate It)
EP 454: Wibbly-Wobbly, Timey-Wimey Stuff
EP 453: Fear of Loathing in Lancaster
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