Discover what makes marketers click with consumers. Face 2 Face from Facebook sees Jules Lund go head to head with some of the brightest marketing minds in Australia. Revealing what it means to build a brand in the digital age and uncovering the humour and wonder behind some of marketing’s greatest success stories.
The Face 2 Face series brings together industry leaders from KPMG, TBWA Melbourne, Optus, Velocity Frequent Flyer, Host/Havas, Guzman y Gomez, AFL and Initiative.
How should you be adapting for mobile? How has creativity changed? Can you build brand on mobile? How can marketers engage customers in a meaningful way?
We find out.
You up? how to get an invite to your customers' group chat
Uh-oh: why we can't get enough of messaging apps
Give me your attention
Bake it up a notch: how to thrive in a post-cookie world
How the cookie crumbled: a brief history of internet advertising
Introducing Connected
Earn the Fern 👟 how tapping into a Kiwi tradition is taking athletes to the Games
🛍️ Keep the change 💰 The massive transformation that saved a Kiwi retail icon
🍫🥜Iconic Duos: How a chocolate brand builds on a tantalising trend
📍Where in the world is Face 2 Face?
🍇 Grape Expectations: Why customers love it when you're true to your brand
🚘🚙🏎️ Choose Your Own Car-mercial: How an idea sparked a trillion car ads
🎋 It's Cool to be Good: Changing how brands think about social good
📸 Making Memories: How brands are becoming part of the experience
😇 In Search of Why: Bringing purpose to brands
🍟 Would You Like Surprise With That? How to be brave with your brand
🎶 You've Got the Power 🎶 Taking charge of your mental wellness 💪
👏A Trans-Tasman Clapback👏 All fun and games until someone registers the domain 🥝🦘
💌You like me, you really like me! How personalisation is winning the world of infinite choice
🚗🏇The Great Unfailing: How digital is bringing brands to new audiences
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