What is your business really offering people?
We’ve all heard the “benefits over features” lecture, where you do your best to communicate what consumers get out of your product. But there’s a bigger picture — and it can compel people even more effectively.
It’s all about your vision.
Identifying and communicating your vision isn’t some exercise in self-importance. It’s a way to show your audience that when they use your product or service, they’re not just getting a problem solved. They’re investing in a better future, for themselves and others.
If it sounds a little emotional, remember the #1 rule of marketing and sales: people don’t put aside emotion to make logical decisions. They make emotional decisions they can justify logically.
Today, we explore how visions, articulated well, inspire more action than most people realize. When you have a vision, your customers aren’t just customers — they’re part of a movement. Click Play!
SUBSCRIBE ON APPLE PODCASTS
Stitcher | SoundCloud | Podcast Feed | How To Subscribe
Give us a Rating & Review
Today’s Sponsors Win The YearJoin Omar & Nicole for a live 2-hour mini course to conquer 2023! We’ll establish attainable business goals for the whole year, and break them down into realistic milestones — using the exact templates we use to make sure every year is a giant step forward. For just $19, you can head into the new year with an action plan! Don’t improvise your path to success. Be there on January 9th at 1 PM PST: learn more at 100mba.net.
Recommended Tools WebinarNinjaShare what you know, and grow your business — the easy way. WebinarNinja lets you teach, market, and sell with the user-friendliest webinar software ever created. With built-in features like automated emails, an easy landing page builder, and more, it’s never been easier to connect with your audience. Best of all, WebinarNinja comes with a FREE 14-day trial so you can see if it’s a good fit for you, risk free. Head to webinarninja.com and use promo code MBA for 15% off your first month or year.
The post MBA2214 How to Create a Compelling Vision appeared first on The $100 MBA.
MBA2348 How To Easily Leverage AI to Grow Your Business + Free Ride Friday
MBA2347 Q&A Wednesday: How do I get better at holding my team accountable?
MBA2346 Must Read: Stumbling on Happiness by Daniel Gilbert
MBA2345 5 Mistakes to Avoid When Starting a Business in 2023 + Free Ride Friday
MBA2344 Q&A Wednesday: What’s the best way to train new leaders in my business?
MBA2343 Extended Guest Teacher Lesson: Ashley Gordon – How to create transformational coaching programs
MBA2342 How to Create Your Content Marketing Strategy in 2023 + Free Ride Friday
MBA2341 Q&A Wednesday: How much time do I need to promote my webinar?
MBA2340 Must Read: The Art of Profitability by Adrian Slywotzky
MBA2339 Should You Hire Through an Agency? + Free Ride Friday
MBA2338 Q&A Wednesday: I am about to give up. I’m working hard with no results. Can you help?
MBA2337 Must Read: The Ultimate Sales Letter by Dan Kennedy
MBA2336 How To Sell Subscriptions in Any Business in 2023 + Free Ride Friday
MBA2335 Q&A Wednesday: Should I join a co-working space or work out of a cafe?
MBA2334 Must Read: Linchpin by Seth Godin
MBA2333 Why You Should Live Like Nothing Is Guaranteed + Free Ride Friday
MBA2332 Q&A Wednesday: I need a break but I can’t afford one. What do I do?
MBA2331 Must Read: How To Get Rich by Felix Dennis
MBA2330 The Fastest Way For a Beginner To Be Successful in Business + Free Ride Friday
MBA2329 Q&A Wednesday: How do I choose which side hustle to go all in on?
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Reaching your Goals
Insights@work
With Great Power
Get Hired with Andrew Seaman
The Wall Street Skinny