Better Advertising with BTR Media
Business:Marketing
#028 - In this episode of the Better Advertising with Better AMS podcast, host Destaney Wishon interviews Bryan Porter, co-founder of Simple Modern. They discuss the importance of building a brand on Amazon, the evolution of Simple Modern's brand strategy, and the role of advertising in their growth. Bryan shares insights on how they have honed in on their brand angle, the value of high-quality content in product listings, and the impact of packaging on the customer experience. He also discusses the transition from a tactical approach to advertising to a more long-term, strategic mindset. Brian highlights the importance of balancing short-term profitability with long-term brand building and the role of advertising in achieving organic rankings. He shares his experiences with different types of Amazon advertising, including branded, competitor, and generic keywords, and the value of influencer marketing. Bryan also discusses their plans to expand into higher-end retail channels and the challenges of balancing leadership and industry expertise.
Key Takeaways:
Check out Simple Modern's newest product (Voyager Tumbler with 360° Lid)
Follow Bryan on LinkedIn
Follow Destaney on LinkedIn
Simple Modern Website
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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