How important are consistency and persistence in sales?
Turns out, pretty important for Red Handle Farm. In today's episode, I interview Bridget McMillion, who shares her story of how she cultivated new florist clients for her cut flower product line by showing up EVERY week all summer long at the florists' shop with her product. After months of no sales, she finally got them to convert. And now they are regular clients.
Bridget has a ton of wisdom to share -- even though she's only been doing this for a year. She brings her background in sales to the table and we talk shop.
This podcast was sponsored by Local Line, the leading e-commerce platform for the local food system. Try Local Line for your farm today! Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2023. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline
Hit play and let's get started!
Bridget McMillion is the owner of Red Handle Farm. She was raised by her grandparents on a farm in Amelia County Virginia and lives in sight of the home where her grandfather was born in 1928. She is a board certified health coach who understands the importance of eating fresh food, getting daily exercise and the mental health benefits of being in nature. Bridget stepped back from her coaching position in 2022 to focus her energies on revitalizing the family farm with the help of her 2 adult children & grandson, who also live, work & play on the land with her. She & her family strive to continue the legacy of this multi-generational farm by producing flowers, field grown fruits & veggies, and forest products.
Some of the resources mentioned in this episode:Ready Farmer One - This marketing book was written for farmers, and it's AWESOME. It is referenced in today's episode.
Join my free email list! I have a great "email onboarding sequence" that will guide you through the marketing jungle over the course of several months. Each week, you'll get a new email with suggestions and tips to make your marketing better.
CSA Tips & Strategies Canva Template -- this ready-to-go resource is perfect to give to your CSA members -- it helps them identify the key lessons they must learn early on to "master" their CSA membership quickly. It includes all the "beginner's guide to CSA" tips and hacks in a beautiful, easy-to-skim guide. Your clients will LOVE it. Use it for onboarding, as a sign-on bonus, or as a paid product. The Canva template allows you to customize it yourself.
Accelerator Group Coaching with Corinna -- get on the wait list for this 15-member group Mastermind and Farm Marketing School experience.
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Find my Facebook group for farmers!
Follow me on Instagram for a daily IG story tip on marketing! @mydigitalfarmer
265 15 Creative Ways to use Coupon Codes for Online Farm Sales (Part 2)
BONUS: Join My FREE Coupon Code Challenge for Farmers this June
264 15 Creative Ways to use Coupon Codes for Online Farm Sales (Part 1)
263 Interview with Farmhand: 101 Guide to Using SMS Texting in Your Farm Marketing Strategy
262 What do I SAY to attract more farm customers?
261 Is This Thought Holding You Back in Your Farm Business?
260 The TLCF Marketing Formula for Farms
259 If I Only Had 2 Hours to Do Farm Marketing, What Would I Do?
258 Auditing Your Online Store for Better Conversion
257 What is Your Farm Product's Conversion Rate?
256 Customer Onboarding Ideas for Your Farm Products
255 The 8 Step Farm Marketing Framework
254 How to Market a Flower CSA - with the Dirt on Flowers Podcast
253 How to Build a Spring Plant Sale Promo Campaign
252 How to Monetize Your Farm's YouTube Channel for Passive Income
251 Case Study: Scaling a Direct to Consumer Farm Biz with Grass Powered Poultry and Meats
250 Indirect v. Direct Social Posts: What's the Difference?
249 Engineering Habits around Your Farm Product
248 How to Write an Email Promo Sequence for Your Farm Signature Product
247 Case Study: Rudy Lane Flower Farm's Subscription Promo Campaign
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