Social Media Strategy: A Practical Guide to Social Media Marketing and Customer Engagement by Julie Atherton
ABOUT THE BOOK:
Social media marketing is no longer optional. This book unpacks the winning formula for effective social media marketing complete with comprehensive updates and the latest developments.
Integrated marketing and PR strategies are a requirement for all businesses. However, with the explosion of social media and content marketing, many organizations still struggle to know which channels to invest in and how to maximize their impact.
Social Media Strategy gives clear guidance with a simple structured approach to executing campaigns that work. It provides a blueprint for planning, delivering, and measuring social media's contribution to your business through:
With explanations of best-practice tools and practical downloadable templates, this new edition includes new and updated interviews and case studies from industry leaders, influencers, and brands including TUI, Greggs, Lego, Ryan Air, and National Geographic.
Social Media Strategy delivers a long-term solution for maximizing social media-led business development.
ABOUT THE AUTHOR:
Julie is the founder of the social media transformation advisory and marketing consultancy Small Wonder.
A business leader, public speaker, consultant, and strategist with over 30 years of experience, she specializes in training and advising organizations from global brands to educational organizations and social enterprises on how to embed social media in their strategic development and growth.
Having worked both agency and client-side, she has a wealth of knowledge on delivering marketing, brand, and business strategy across almost every sector.
She is also the author of B2B Social Selling Strategy: Connect with Customers, Build Relationships and Drive Sales and her books are widely used by PR, marketing and sales professionals, and universities.
And, interesting fact – she once went paragliding in the Alps!
Click here for this episode's website page with the links mentioned during the interview...
https://www.salesartillery.com/marketing-book-podcast/social-media-strategy-julie-atherton
485 The Customer Copernicus by Charlie Dawson
484 The Unsold Mindset by Colin Coggins and Garrett Brown
483 Immersion by Paul Zak
482 Designing Brand Identity by Rob Meyerson
481 B2B Social Selling Strategy by Julie Atherton
480 MKTG STINX by Bob Hoffman
479 The Brand Benefits Playbook by Allen Weiss
478 Organic Social Media by Jenny Li Fowler
476 The Perfect Story by Karen Eber
475 Second Skin by Jason Miller
474 The AI Playbook by Eric Siegel
473 The Sale Is In The Tale by John Livesay
472 Marketing 6.0 by Philip Kotler
471 Overdeliver by Brian Kurtz
470 Standout Startup by Allyson Letteri
469 Any Insights Yet? by Chris Kocek
468 Scientific Advertising by Claude Hopkins (1923) with Jay Abraham
467 Stop Starvation Marketing by Christine Slocumb
466 Forget The Funnel by Georgiana Laudi
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