Sniffing Out Fraud: The Future of AI in Investigations with Marci De Vries

In this limited series of Risk Management: Brick by Brick, host Jason Reichl sits down with Marci De Vries, CEO of Fraud Sniffr, for Episode 4 of ‘Documentation & Organization’ for a fascinating conversation about the intersection of social media, AI, and insurance fraud investigations. As a serial entrepreneur and investigative expert, Marci shares how her company ties investigative data to tangible reductions in claims awards and timelines, turning investigation from a "waste of money" into a clear ROI.

Discover how fraudsters are becoming more "analog" to avoid digital detection, why generative AI cannot be trusted for official reports but is invaluable as an investigative tool, and the alarming rise of social media communities that coach people on how to get bigger settlements. Learn why ethical investigators must remain neutral and what advice Marci gives her clients for positioning themselves for the next set of fraud—investigate everyone.

To find out how TrustLayer manages risk so that people can build the physical world around us, head to TrustLayer.io.

Podcast Host: Jason Reichl

Executive Producer: Don Halliwell

Episode Highlights:

• 00:00 - Intro: Welcome to Risk Management Brick by Brick
• 00:38 - Marci's Journey: From Novelist to CEO of Fraud Sniffr
• 02:58 - The Business Model: Tying Investigation Data to Revenue
• 05:00 - The Evolving Fraudster: Why Analog Methods are Trending
• 06:33 - Accidental vs. Intentional Fraudsters and Their Cover-Ups
• 08:16 - The AI Problem: Why Carriers Don't Want Generative AI in Reporting
• 10:59 - Crime Rings: Using Data Mining to Find Connected Claims
• 12:21 - The Social Media Communities That Coach Fraud
• 14:52 - Ethics of Investigation: Our Heart is in Truth, Not Sides
• 17:39 - Preparing for the Next Fraud: Investigate Every Player
• 19:31 - Risky or Too Risky: Al, Profiling, and Whistleblowers
• 27:20 - Final Thoughts: The Best Career Advice Is to Trust Yourself

Episode Resources:

• Marci DeVries’s LinkedIn
• Fraud Sniffr
• TrustLayer

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Previous guests include: Seth Hausman of Kraus-Anderson Insurance, Matthew Meyer of The Horton Group, Diana Rich of Foundation Building Materials, Christy McHenry of Suffolk Construction, Mark Rieder of NFP, and Cory Mangum of Primoris Services Corporation.

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• Managing Your Risk Portfolio with Seth Hausman
• Focusing on Specialization with Matthew Meyer
• Risk Management is Everywhere with Diana Rich

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