It’s All Been ’Building’ to This - The Lego x Bluey Pop-Up

To celebrate the new Bluey LEGO sets that are now in stores, Brisbane’s biggest export has teamed up with the Danish powerhouse, with a new pop-up ice creamery with a difference.

Set in the heart of South Bank, the setting for the Bluey episode ‘Ice Cream’, the pop-up will give Bluey fans of all ages the chance to recreate some of the ‘Ice Cream’ episode’s iconic scenes, and get their hands on some free LEGO ice cream.

If you're in Brisbane get down to South Bank Parklands this week (activation closes at 6pm, Sunday June 8th) for some Bluey and LEGO fun!

In this episode we speak to Australian five-time Paralympian Kurt Fearnley, who has also had a Bluey voice role, about why he and his family love Bluey.

We also hear from Justine McKenny, Senior Director, Head of Marketing at LEGO Australia and New Zealand and Scott Modra, Director of Brands and Licensing at BBC Studios Australia and New Zealand.

• What: Bluey x LEGO pop-up ice creamery.
• Where: Riverside Green, South Bank Parklands
• When: Tuesday, 3rd June: 8am – 4pm, Wednesday, 4th June: 10am – 2pm, Thursday, 5th June – Sunday 8th June: 10am – 6pm
• Cost: Free, but you will need to scan a QR code on arrival to get in the virtual line.

Five LEGO sets are in stores now; LEGO DUPLO Bluey Ice Cream Trip with Bluey, LEGO DUPLO Bluey: Bluey’s Family House with Memory Game, LEGO Bluey: Bluey’s Family House, LEGO Bluey: Bluey’s Beach & Family Car Trip and LEGO Bluey Playground Fun with Bluey and Chloe.

*Episode title and pun credit goes to Mary Bolling of the Gotta Be Done podcast.

Bluey's Brisbane is the podcast that explores the real life world of your favourite Heeler family.

Hosted by Justin Rouillon and Lou Bromley - follow us on Facebook and Instagram - @blueysbrisbane