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If thereās one thing that people get wrong in content marketing: itās attribution.
I could even bet that thereāll be qualified digital marketers here who have never even heard of the word before.
But thatās OK, because in todayās episode, we hit you with an A-Z crash course on what you gotta know from the expert himself, Steffen Hedebrandt.
Steffen is gonna go over how attribution and data can help you, how it impacts the customer journey and some surprising truths about the methods of doing it nowadaysā¦
Make sure to check it out!
Key Takeaways:
Additional Resources:
ā Learn more about B2B attribution at: https://dreamdata.io/b2b-attribution
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š Instagram: https://bit.ly/helms-IG
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