Do you open enewsletters? Probably not. Most people are brutal with their inbox — add to that the average open rate of emails is only about 21% (according to Mailchimp), and it’s not looking good for the contents of YOUR emails. It just goes to show the subject line is IT — so you better give it the love and attention it deserves.
Today, we’re dissecting subject lines and how we can make them our bitch, with a lesson taken from Bossy. Copy College.
In this episode, I cover:
For more DIY goodness, head to bossycreative.com to download the Can I Get Your Attention? workbook, which shows you how to create a non-boring About Us page in 4 steps.
Wanna be friends?
If you liked this episode and The Bossy. Type podcast, please take a minute to subscribe, and leave a rating/review. You can do that right now by clicking here and choosing your platform. You'll be helping me to reach more people, and I promise to buy you a drink next time I see you.
Writing No-F*cks-Given Copy for Your Website, Emails + Captions
This 1 Exercise Will Help You Add More Personality Into Your Business
How I Build a Brand with Bossy.-level Confidence
My 2023 Instagram Strategy: What I'm Doing to Boost Engagement + Make Sales!
TikTok Who? Why Your Instagram Captions Are More Important Than Ever
Launching Something? This is How to Write Super-Creative, Highly-Converting Copy
Doors to Bossy. Copy College Now Open!
Method Acting: How I Weave Someone's Personality Through Their Copy (+ Real Examples!)
How to Pimp Your Copy with a Word + Phrase Bank
How to Sell Without Being a Total Sleaze
3 Take-Home Exercises to Build a More Confident + Authentic Brand
[Bonus!] How to Land Clients, Make Money + Stand Out!
Should You Hire a Copywriter or DIY? (Spoiler: It's Not What You Think)
Why Our Pricing Pack Lands Loads of Clients, Despite the Agency Fees
Creative Exercises to Bring Your Brand Voice to Life
6 Signs Your Business Needs a Confidence Boost
Brand + Copywriting Value Bombs to Live By
Save Me: How I Get 300 Saves on My Insta Posts
The Bossy. Type is Back, Bitches!
Bad Cookie: What Happens When I Write Whatever the F*ck I Want
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
CMO Confidential