Creating and sharing content is the new frontier, but it can feel like a chore if you’re not sure how or why to use it. In this episode, your host Donald Kelly sits down with Zach Basner, digital sales and marketing coach extraordinaire, to show you how effective this type of content can be when used correctly. Listen in as they shed some light on the effectiveness of these strategies and how they can be used to up your game as a seller.
· What questions do your prospects always (or almost always) ask in your first conversation? This video should address those questions.
· This informs your prospects and can also disqualify leads without wasting your time or theirs.
2. The Bio Video
· This is an employee bio video that allows a prospect to see, hear, and know the rep they’ll be in contact with.
· This isn’t the rep’s life story! Just include anything useful for your prospect to know so they have the opportunity to build some trust in you before they reach out.
· Think of it as a scalable approach to the time and energy that goes into building relationships with customers.
3. Buyer’s Prep Guide
· This is for buyers who understand their problem and know what the solution is; they are ready to buy, but they’re deciding who to buy from.
· A buyer’s prep guide should give context as to the value of the product itself, not a biased view of why your product is the best.
· Walking buyers through how to evaluate your product will help eliminate objections before they come up in a call.
“The best time to eliminate an objection is before it has to come up. Content like this will help us eliminate those long before they need to be brought up. If we’re not hearing the same objections that we used to, we know we’re doing this right.” – Zach Basner
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Are you struggling to close deals? Cold outreach wastes the buyer and seller's time at every stage, especially when sellers are using shallow and outdated data.
2. These deeper insights empower sales reps and teams to adopt the habits of top performers, which leads to better outcomes - like more pipelines, higher win rates, and larger deals.
3. We call this Deep Sale. And we’ve built the first deep sales platform with the next generation of LinkedIn Sales Navigator.
Try LinkedIn Sales Navigator and get a sixty-day free trial at linkedin.com/tse.
2. This episode is brought to you in part by TSE Sales Foundation.
I think we can all agree that sales should be fun. However, many times, we find ourselves in a quagmire where we’re not progressing and deals are not going the way that they should. This is why we created TSE Sales Foundation. It’s a program designed to help sales professionals just like you master the fundamentals of sales so they can radically improve their sales pipeline and close more deals. To find out more about TSE Sales Foundation and our next start date, simply go to thesalesevangelist.com/foundation.
Credits
As one of our podcast listeners, we value your opinion and always want to improve the quality of our show. Complete our two-minute survey here: thesalesevangelist.com/survey. We’d love for you to join us for our next episodes by tuning in on Apple Podcast, Google Podcast, Stitcher, or Spotify. Audio provided by Free SFX, Soundstripe, and Bensound. Other songs used in the episodes are as follows: The Organ Grinder written by Bradley Jay Hill, performed by Bright Seed, and Produced by Brightseed and Hill.
We Are Making Some Changes | Donald Kelly - 1800
Why Sales Professionals Need Inbound Marketing and Transparency More Than Ever Before! | Marcus Sheridan - 1799
My Formula To Build Sales Discipline & Habits | Dre Baldwin - 1798
My Three-Step Process for Closing Deals | Matt Wolach - 1797
The Best Follow-Up Sequence I Have Ever Used | Donald Kelly - 1796
5 Things Sellers Must Demonstrate To Get Hired | Dan Fantasia - 1795
How to Negotiate Without Manipulating Your Prospects | Susie Tomenchok - 1794
My One-Page Business Case To Win Executive Buyin | Andrew Kappel - 1793
False Patterns: "Your Best Customer" Probably Doesn't Look Like Your Next Customer | Brady Jensen - 1792
How Sellers and Leaders Can Use Content To Grow Pipeline | Gabe Lullo - 1791
5 Things You Must Do To Close More Enterprise Deals | David Blaha - 1790
Why 58% of Salespeople Are In the Wrong Job & How To Fix It | Peter Smith - 1789
Three Practical Ways to Develop High Converting Reps | Dayna Williams - 1788
Enabling Sellers to Become Buyer-Centric with Business Acumen | Candace Taber - 1787
My Step-by-Step Process For Building Pipe Using Sales Navigator | Phil Gerbyshak - 1786
What Could Prevent Us From Working Together? | Donald Kelly - 1785
5 Step Framework For Turning Connections Into Relationships on LinkedIn | Sabine Gedeon - 1784
Personalized LinkedIn Connection Request or Not? | Donald Kelly - 1783
Take Control of The Meeting | Donald Kelly - 1782
Best Sellers In History - "Mary Kay Ash" | Donald Kelly - 1781
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