The future’s coming faster than you think. And those of us in this industry that are stuck with some old ways of thinking are bound to get left behind.
I’m amazed at all the people I encounter who don’t want to evolve their business. They’re like the people who kept buying CDs when the iPods came out. Move with the times!
1) Geography Doesn’t Matter
The internet has made borders a non-issue. You can do business now with anyone around the world at any time.
But some people still think that doing online courses, for example, isn’t “real” training. They must like working more hours for less money.
But relying on brick and mortar revenue is no way to make money. Too many factors can mess you up.
Stick to the future and go online. The world, and its money, will open up to you. Geography just doesn’t matter anymore.
2) Leave the Sea of Sameness
Take a look around. Everyone has a gym. Everyone has a boot camp. With so much of the same old same old being offered, isn’t it time to leave that sea of sameness?
Having too much of the same thing means you’ll have to drop the only thing that will keep you competitive: price. That’s a race to the bottom. No thanks.
See, we’re not providers to the general market. Being different is what will make you real money.
Niche markets is where it’s at. Niche used to be a bad word. But the fact is, niche doesn’t eliminate potential customers, it attracts the right customers.
Get out of that sea of sameness and offer the programs you want. Get out now.
3) Give some value in advance
Building trust and authority at first is a big part of big sales down the line. And the best and simplest way is to make content.
Don’t know how? Use your phone. There’s a camera in there. Pick a topic and talk for a while about it. Presto, instant content!
But how to decide what to offer your niche market?
Put yourself in their shoes and solve a problem.
What are their wants? What do they need? What’s not out there already?
There’s tons of stuff you can be doing. Creating content like this is a way to let your tribe know that you’ve about and value them. That simple act of providing value to them will build a bridge to income you won’t believe.
Forget about brick and mortar stores. That’s the past. The future and your tribes are all online.
The future is all about getting control of your business. Meet it head-on.
Episode #79: How to Instantly Increase Your Member Retention [Featuring Alex Armstrong, Founder of Gymotion]
Episode #78: How to Create Authentic Conversions That Lead to More Money By Simply Having More Authentic Conversations, with Nicole Spencer
Epiosde #77: The Fitnesspreneurs Guide to Building + Scaling Your Online Business [Featuring Matt Walrath, Creator of Beyond Macros]
Episode #76: Facebook Groups Aren't Dead: Jono Petrohilos’ Modern Strategies Guaranteed to Turn Your Groups Into Cash
Episode #75: 5 Secret (Rarely Talked About) Ingredients to Online Business Success: Traits That Will Make You Dominate While Others Spin Their Wheels
Episode #74: 3 Ways to Instantly Make More Money In The Fitness Industry
Episode #73: Do You Need a Website for An Online Business? The Surprising Truth About Websites
Episode #72: 9 Ways to Grow Your Business And Put More Money In Your Pocket
Episode #71: 3 Steps to Transition Your Business Online Faster Like PopSugar Fitness Host, Anna Renderer
Episode #70: Friendly Marketing
Episode #69: How To Increase Your Marketing Game & Stand Out From The B.S. featuring ERIC MALZONE
Episode #68: Trust The Hustle
Episode #67: How to Scale Your Message & Business For the Future Even Against The Toughest Odds
Episode #66: My One Regret & 9 Lessons Learned From A Sicilian Immigrant
Episode #65: 7 Fundamentals To Business Mastery You’re Going To Wish You Knew Now!
Episode #64: The Keto Diet, The Good, The Bad, And The Ugly
Episode #63: 7 Ways To Finish What You Start More Often
Episode #62: 6 Steps on How-To Create Your Ideal Business
Episode #61: Three Ways to Get Out of the "Too Expensive Rut"
Episode #60: 8 Ways You Can Turn your Social Media into Profit
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