Whether you work in legacy media like print, tv, radio;
or digital, trade or event based media ….it’s very likely that you sell more than just a single medium or product.
Selling multi-platform media solutions is an increasing challenge and opportunity for the industry.
Get it wrong and you can quickly find yourself missing revenue opportunities, burning client relationships, spending a lot of time on unfocused and low-return activities.
If you can get it right, the opportunity to future-proof your career and offer a richer and more robust media solution for your clients is immense.
Our guest today is Helen Coston of Inktop, a specialist media sales training and consultancy agency that helps publishers and media sales teams achieve their commercial ambitions.
Connect with Helen on Linkedin
More from Inktop
Inktop blog
For exclusive content and a chance to pick the topic and guide the show, connect with Jamie on LinkedIn.
Edited, Hosted and Produced by Joanne Helder
Music by Donyea Goodman at donyeamusic.biz/onlinestore
Mastering sales messaging
Precision Prospecting
Post-Pandemic Presentations
Power Scripts
Product vs Proposition
Unearthing Killer Insights
Nailing an ideal week
4 years of the podcast
Less is more in 2024
Pricing Power Plays
Ethical Dilemmas
Selling in a downturn
Selling Niche Audiences
Creating a sales strategy
Moving the market
Creating winning presentations
Upping your “internal” sales game
Selling media to small business
Subjective Value: Avoiding a race to the bottom
Unpacking media agencies
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