Ep 177: Bridge The Gap: Run Sales Calls That Close | Guest Expert: Jonny Holsten

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We show solo consultants how to run sales calls that feel natural yet drive clear outcomes. From scoring fit without a CRM to handling budget early and locking next steps, we share simple pivots that raise conversions without chasing more leads.

• three recurring sales call mistakes and how to fix them
• four fit factors to qualify buyers fast
• simple bridge score you can run on a notepad
• use intake forms for pre-qualification
• magic pivots that make money talk easy
• build conviction by tuning offer and price
• position outcomes, not hours, to raise perceived value
• lock momentum with three next steps
• ask 11+ clarifying questions to find real pain
• reflect back pain, impact, and stakes to align
• why timing questions shape the right next step
• book: Fix Your Broken Sales Calls and how to work with Johnny

Jonny Holsten – BridgeSelling

In this episode, Jonny Holsten of BridgeSelling.com shares a smarter way to run sales conversations—without scripts, pressure, or awkward tactics. As the author of Fix Your Broken Sales Calls, Jonny teaches solopreneurs and sales teams how to close more deals by improving the structure and clarity of their calls. Instead of chasing more leads, he shows how better conversations naturally lead to better outcomes.

🔗 Connect with Jonny on LinkedIn:
 https://www.linkedin.com/in/jonnyholsten/

📘 Get his book Fix Your Broken Sales Calls:
https://www.bridgeselling.com/book

Learn more at:
 https://www.bridgeselling.com

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