In this episode of the Basic Influencer Strategies Podcast, Mike is joined by Jen, a full-time content creator and photographer from Alberta, Canada, to break down how User Generated Content (UGC) actually works and how creators are getting paid without relying on a large following.
Jen shares her journey from being a grade one teacher to building a full-time income through photography, UGC, and brand partnerships. We talk through what UGC is, how it differs from traditional influencer marketing and the Amazon Influencer Program, and why it has become one of the most accessible ways for creators to monetize their skills.
The conversation dives into how Jen landed her first UGC opportunities, what brands look for when hiring creators, and how to position yourself professionally even when you’re just getting started. Jen also walks through her experience using Fiverr for UGC work, including how response rates, reviews, and communication directly impact long-term success.
We also explore the travel side of UGC, where Jen shares how she’s exchanged content for luxury accommodations, how to pitch hotels and travel brands, and what creators need to understand before trading content for experiences.
If you’re interested in UGC, freelancing as a content creator, or using content creation to unlock paid brand deals and travel opportunities, this episode is packed with real-world insight and actionable advice.
Topics covered in this episode:
What UGC is and how it differs from influencer marketing
UGC vs the Amazon Influencer Program
How to get started with UGC as a beginner
Creating content brands are willing to pay for
Using Fiverr for UGC work and brand outreach
Building a portfolio without prior brand deals
Negotiating rates and understanding your value
Why response rate and communication matter
Using UGC to unlock travel and hotel opportunities
Balancing UGC with other income streams
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Follow along with Jen's Journey!
Travel with Jenny Jo
UGC with Jenny Jo
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