77. Let’s Close This Chapter Together: Saying Goodbye to iaera surf

Let's close this chapter 🛍 Shop iaera surf w/ 20% off → shop.surfsociete.com

Deciding to close my first business wasn’t easy—but it was necessary. iaera surf began with big dreams, a mission to create surf wear for women, and the hope of shaping representation in the lineup. Years later, I find myself staring at 816 pieces of inventory and the necessity to finally close up the shop, for good.

This episode is about the reality behind that choice: the lessons I learned about running a product-based business, the gratitude I carry forward, and how iaera surf ultimately led me to this podcast and Surf Société.

If you’ve ever poured yourself into a project that didn’t turn out the way you imagined, I think you’ll recognize parts of your own journey here. And if you’ve ever wanted to own a piece of iaera surf, now’s the time—the shop is officially closing, and everything must go! Please help me close this chapter of my life by giving these beautiful pieces the homes they deserve.

Main Themes

• The Vision of iaera surf – Why it started and what it set out to do.
• The Challenge of 816 Pieces – Facing inventory and tough business realities.
• Making Peace with Endings – What closing IAERA made possible for the future.

Resources

• 🛍 Shop iaera surf before it's gone → shop.surfsociete.com

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Support the show

Confessions of a Surf Lady, women's surfing podcast, is supported by The Surf Société, our unique digital women's surfing platform where we come together to Learn More. Surf Better. Live Happy. Learn more at Surfsociete.com