Behind the scenes you bring a ton of expertise and value to the table.
And when you’re marketing your business, you might want to showcase that expertise—whatever your unique combination of skills and talents you have that make your business, well, YOURS—like it’s the only thing that makes you different.
But what you might not know is that positioning yourself as the expert of all the things might work against you. That’s why it’s essential to reposition your work by narrowing in on who you want to work with and what you want to help them do.
When we repositioned our agency-style branding company, we went from serving huge clients to only selling Brandups to 1-3 service businesses. The work was almost entirely the same but the process in which we delivered it, who it was for, and what it was called were all more specific.
Today’s guest, Susan Boles, went through a similar experience. The way she presents herself has evolved over the years; however, the core of the work hasn’t changed all that much at all.
Susan is a Virtual CFO and Finance and Operations Strategist for agencies, consultants & coaches at ScaleSpark and she's on a mission to help founders build sustainable, resilient businesses that punch above their weight.
She's also the host of the Break the Ceiling podcast, the show that breaks down unconventional strategies you can use to save time, boost your profit, and increase your operational capacity.
Tune into this episode to hear:
Learn more about Susan Boles:
Learn more about Pia:
Ep 198: Critical Mindset Shifts for No BS Agency Owners: Profit
Ep 197: Ben Guttmann on Why Certain Messages Work and How to Design Them
Ep 196: FAQ: "But Pia, How Long Will It Take to Build My Authority Machine?"
Ep 195: What Nobody Understands About Building the Authority Machine
Ep 194: FAQ: How Can An Authority Machine Lead To Stability and Freedom in Your Business
Ep 193: FAQ: What Exactly is an Authority Machine and How Do We Start One?
Ep 192: Sara Chambers Levels Up Her Business and Goes From Good To Great
Ep 191: FAQ: "But Pia, What if I do the work and the client hates it?"
Ep 190: FAQ: "But Pia, can you actually do quality work in an intensive?"
Ep 189: Intensives 101: What Exactly Is It and How Exactly Do You Do It
Ep 188: Chris Do Drops Truth Bombs on What It Takes to Play on the Big Stage
Ep 187: FAQ: "But Pia, I tried networking and I didn't get anything out of it!"
Ep 186: FAQ: "But Pia, Where Do I Find The Leads?"
From The Archives: How Do You Sell Something That All Your Competitors Are Giving Away for Free?
Ep 185: Marsha Shandur: A Masterclass On Storytelling
Ep 184: You're Already a Badass: Loving Yourself As You Build Your Business
Ep 183: Love Bank: Withdrawals You Must Avoid
Ep 182: Love Bank: Let's Talk Deposits
Ep 181: The Love Bank in Your Client Relationships: The Concept of Deposits and Withdrawals
Ep 180: Kelly O'Connell: From No Business, No Niche to a Profitable Business in Eighteen Months
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