Today’s guest, Michelle Szabo, is a marketing communications and creative management professional, who thrives on bringing together data analysis, technical needs, brand objectives, creative and company goals to move businesses forward.
Her company, White Light Concepts, helps businesses with their digital footprint by creating websites and marketing materials that help them communicate more clearly.
Her clients have included: ADP, American Express, Consumer Reports, Coty, International Creative Management, J. Walter Thompson, Nestlé, MTV, NHL, PepsiCo, Pfizer, School of Visual Arts, United Nations, UPS and many others.
Michelle is also a published author and columnist, speaker, teacher, has served as the Marketing Chair of Southwest Missouri SCORE, and was a board member of the Southern Missouri Arts Connection (SMAC). Currently, her free time is filled with art, music and research that helps people with loss.
Listen as she shares great tidbits on many things involved when growing a business. Marketing plays a big part of business building…but whether you’re going into business for yourself or not…she shares give great perspective that falls right into the live full work fun philosophy.
Continue the conversation. Join the Live Full Work Fun Facebook group and share your biggest takeaway from this episode.
Additional Resources:
Connect with Michelle Szabo:
Connect with Gayla:
Content Marketing Resources:
Boost Your Marketing Productivity with an Organized Content Library
A Diverse Entrepreneurial Journey: Leroy Collinwood's Story from Tech to Magnesium
Why Your Business Needs a Style Guide
From Paralegal to Candle Maker: Kim Wright's Smoke & Bubble Journey
Self-Care as a Path to Increased Productivity and Improved Service
Unpacking Financial Conversations for Small Businesses with Christin Price
Mastering Time Mapping to Boost Your Productivity
Rashida Dairywala's Shift from Teaching to Entrepreneurship
Persisting Through the Chaos: Lessons from the Messy Middle
Building Relationships through Marketing: A Conversation with Evan Cox
The Role of AI in Streamlining Business Processes
Navigating the Creative Business World with Tracey Piechocki
What All Marketing Plans Should Include: Emails to Inform & Nurture
What All Marketing Plans Should Include: Social Media Management
What All Marketing Plans Should Include: Consistent Authority Piece
What All Marketing Plans Should Include: Clear Concise Website
Escape the Ordinary: A New Approach to Business Conferences with Ali Haney & Kassie O'Driscoll
Building a Business You Love, Not Creating a Job that Stifles
Honoring the Legacy: Revisiting Conversations with Dan Miller and Susan Guild - Part 2
Honoring the Legacy: Revisiting Conversations with Dan Miller and Susan Guild - Part 1
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Organic Marketing Simplified: Master podcast marketing, fuel podcast growth, and make money podcasting!
THE GO BIZ GUY
The Sigma Femme Podcast
The Prof G Pod with Scott Galloway
The Tim Ferriss Show