Chambers as a Lighthouse with Matt Appenzeller

In this episode of the Chamber Chat Podcast, host Brandon Burton interviews Matt Appenzeller, the executive director of the Southern Ohio Chamber Alliance. They discuss the critical challenges facing local chambers of commerce, including leadership changes, the need for industry standard metrics, and the impact of technology. Matt introduces the lighthouse vs. lamppost analogy to illustrate the importance of chambers being impactful leaders in their communities rather than merely relevant organizations. The conversation also touches on the future of chambers, the necessity of modernization, and the potential for merging smaller chambers to enhance their effectiveness.

Transcript and show notes found at chamberchatpodcast.com/episode355.

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