This week we turn to the unavoidable Mr Musk and his beached fail whale, X, formerly known as Twitter. Did he take something mediocre and make it worse? Was it deliverate sabotage, or willful ignorance? Blunder or bluster, megaphone or mega-fall from grace? Wiht us we have veteran tech journalist Alex Kantrowitz to help solve for X.
For more on Bubble Trouble, including transcripts of the show, visit us online at http://bubbletroublepodcast.com
You can learn more about Richard at https://www.linkedin.com/in/richard-kramer-16306b2/
More on Will Page at: https://pivotaleconomics.com
In this engaging episode of Bubble Trouble, hosts Richard Kramer and Will Page engage in an in-depth discussion with Alex Kantrowitz, veteran tech journalist and founder of Big Technology. The discussion provides insights on some of the issues and dilemmas facing Twitter (now called X) under the leadership of Elon Musk. Kantrowitz offers valuable perspectives on the changing dynamics in the tech world, touching on the rise of Reddit, problems with 'Threads', and the impact of new leadership on Twitter's performance and brand value. The conversation also delves into the principle of 'Effective Altruism' prevalent in Silicon Valley and what it signifies about tech leadership. Analysis of recent data reveals Twitter's shrinking user base and engagement, though it remains a highly popular app. The episode wraps with Kantrowitz sharing about his newsletter 'Big Technology', and its recent features.
00:00 Intro
00:00 Introduction and Welcome
00:19 Discussing Twitter's Past and Present
00:46 Part One
00:52 Interview with Tech Journalist Alex Kantrowicz
02:17 Exploring Twitter's History and Business Model
06:52 Twitter's Influence and Impact on Journalism
07:32 The Decline of Traditional Media and the Rise of Digital Platforms
08:45 Twitter's Role in the Attention Economy
09:54 Twitter's Popularity and Influence Despite Declining Numbers
15:06 Analyzing Twitter's User Data and Trends
28:47 Part Two
32:37 The Future of Twitter: Cyclical or Structural Decline?
36:26 Twitter's Competition: Reddit and Threads
36:34 The Struggles of Threads
36:59 The Power of Network Effects
38:17 The Limitations of Threads
39:48 The Rise of Reddit
40:04 The Role of Reddit in the Social Media Landscape
40:54 The Impact of Pocket App on Twitter
41:25 The Irrelevance of Threads and the Power of Meta
44:20 The Challenges Twitter Faces
45:50 Potential Strategies to Save Twitter
49:32 The Future of Twitter Under Musk's Leadership
54:51 The Role of Effective Altruism in Tech Companies
58:57 The Danger of Singular Solutions
59:27 The Value of Comments and the Future of Twitter
01:01:38 Closing Remarks and Promotion of Big Technology
01:02:34 Credits
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