Danielle Hughes is the creator of the Personality Brand. She teaches clients how to bring more of themselves into their message so they feel comfortable expressing it and can convey what makes them different from their competition, attracting the right audience and repelling the wrong one. Often referred to as a magician with words, while she can’t pull a rabbit out of her hat, she can hone your brand message and deadlift you or your employees, but not at the same time. That’s just irresponsible. (note: Danielle is
available for office party tricks and accepts payment in bottles of Bordeaux.)
What is a personality brand and why does someone need one?
Yes, so personal brand is everywhere. And the word personal means private. So why are we sharing our private thoughts, habits, behaviors with people that we don't know? But our personality is who we are. It's always on display and we dial it up and we dial it down, depending on who we're interacting with. So people that we have just met might get a small glimmer of our personality. Our friends and family get too much of our personality. And so to me, when you cultivate a personality brand, in business, it puts you in control of what you want to share with the people that you're meeting or the people that you're interacting with, or even your clients or customers, and allows you to say this is what I want you to know about me in order to form the necessary connections that we need to do business.
But it also creates a line in the sand of things that you're not going to share because they're no one's business and they will remain private.
What if someone's an introvert?
So, the beauty of personality brand is that you are in control. So, just because you're introverted doesn't mean you're not interesting. Doesn't mean you don't have hobbies. And I always say, think about if you were stuck in an elevator with someone (which I know is a nightmare for an introvert). What is the one thing that you could talk about with this person for an hour and it would not freak you out? And what is that thing that you would love to talk to them about if you found out that they shared that hobby or that passion with you? And we're just starting there. We're just putting that little thing, even if it's at the end of your title your LinkedIn title. And it just says like triathlete or knitter or, you know, lover of pugs.
It's gotta be a little something and that's enough. And you can just start there and then you can baby step it to more if you feel comfortable with more. But I always tell people, just because you're introverted or just because you're shy, you have things that you love to do that I'm sure help you connect to other people.
Connect with Danielle!
www.morethanwordscopy.com
Personality Brand Bio Checklist
Keystone Click commercial: Goal Driven Marketing Strategy
393: Maximizing Your Networking Potential- with Eleni Kelakos
392: Purposeful Strategies for Success- with Neha Bucaro
391: The Art of Rebranding- with Jim Heinigner
390: Unleashing the Power of Social Media- with Bobbi Baehne
389: Insights into Tax Planning and Business Growth- with Eugene Marshall
388: Storytelling & Trust in Digital Marketing- with Lisa Apolinski
387: Breaking Stigma through Comedy and Suicide Prevention- with Frank King
386: Putting Yourself Out There- with Alane Boyd
385: The Power of Personality in Sales and Influence- with Ross Keating
384: The Honorable Business Journey- with Matt Nettleton
383: The Art of Conversational Copy- with Scott Flood
382: A Guide to Productivity and Balance- with Carol Clegg
380: Turning Competitors into Collaborators- with Erik Deckers
379: Fostering Authentic Connections in Your Business- with Wayne Mullins
378: How to Leverage Authority Marketing with a Book- with Henry Devries
377- How to Remain Authentic While Networking- with Kurt Kleidon
376- How to Create Culture in Your Team- with Kris Ward
375- Using AI to Make Connections- with Andy Crestodina
374: How LinkedIn is More Than Just For Job Seekers - with Clarene Mitchell
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