David Spinks is the founder of the largest network of community professionals, CMX. In 2019 David sold CMX to Bevy.com and became their VP of community. His book, The Business of Belonging, is described as an "epic journey into the world of community building."
This episode discusses the drive towards using community as a marketing tool to grow businesses, including B2B and SaaS. Later in the episode, David answers questions from our own community.
Topics Discussed:
- The difference between and audience and a community
- Growing communities in B2B SaaS
- Monitoring community activity to identify touch points
- Community led growth
- Build communities around the industry not products
- Companies acquiring communities
- Community builders are creators
- Empowering people in the community to take on leadership roles
- The importance of community founding members
- The use of AI in building and running communities
- Overcoming the crickets and building enthusiasm in the early days
- Advice for new community creators
Resources:
#20: Wes Bush, Going Product-Led: How To Build a Product That Sells Itself
#19: Joei Chan, How to build and scale your content marketing operations
#18: Ross Simmonds, The B2B Content Distribution Playbook for Startups
#17: Louis Grenier, Radical Differentiation: What It Takes To Stand Out
#16: Fio Dossetto, How To Link Your Content Marketing To Business Results
#15: Rosie Sherry, How To Build A Transformational Community For Your Business
#14: Christopher Lochhead, On Radical Differentiation and Creating Your Own Category
#13: Tara Robertson, How To Hire, Manage, and Scale Your Marketing Team
#11: Liam Boogar, Your First 90 Days As A Marketing Leader
#10: Phil Nottingham, How to Use Video To Grow Your Brand And Create Demand
#9: Prashant Mohan, CMO at Sharesight: The Art and Science Behind B2B Marketing
#8: Jimmy Daly from Superpath & Animalz: How Content Drives Revenue
#7: Nadya Khoja from Venngage: From First Marketing Hire to Chief Growth Officer
#6: David Arnoux from GrowthTribe: The Essential Principles For A Successful Marketing Career
#5: Chris Walker from Refine Labs: Why Traffic and # of Leads Are The Wrong Metrics To Track
Episode #4 w/ Ben Harmanus from HubSpot: On Building Resilience and Learning to Fail
Episode #3 w/ Peep Laja: On Playing the Long Game and Practicing Patience
Episode #2 w/ Kevin Indig: How to Lead a Team While Staying Productive and Dealing with Conflict
Episode #1: Rand Fishkin
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