What is operational and customer debt? What are some challenges of going from a freemium to a paid subscription offering? How to manage your team and make sure they concentrate on the right things? Joshua Ho shares his successes and failures with the host Shira Abel in building a software company.
About Joshua Ho
Joshua Ho is the founder of Referral Rock where he leads the product and marketing teams. By his own admission, it is an odd combination of responsibilities but makes use of his primary skillsets as well as providing a vision for the business throughout the customer lifecycle.
His background in engineering and software architecture as well as his passion for customer experience helped him realize he could build solutions that fit a business need.
Outside of Referral Rock, Joshua is a competitive handball player who also enjoys engineering marble towers and elaborate train track systems with his two kids.
Key Takeaways:
Inside sales and simply talking to your customers can bring surprising results.
Customers expect a certain level of responsiveness, make sure your sales team knows how to prioritize.
Content is a powerful tool in bringing your customers to your website and getting them interested in what you do.
Please rate this podcast.
About Shira Abel
Shira Abel is the CEO and Lead Strategist at Hunter & Bard (http://www.hunterandbard.com), a public relations and design agency. Clients include: Folloze, Totango, Cyara, Sarine Technologies, Pushbullet, AXA Tech, CloudEndure, Pitango VC, Allianz, and more. Creator and host of the SaaS Insider podcast. Mentor at 500 Startups. Former professor of Marketing for Startups at Tel Aviv-Jaffa Academic College. MBA from Kellogg School of Management. Loves family time, cooking, and traveling. Hates writing about herself in the third person. She lives with her husband, teen and tween sons and a very large Great Pyrenees.
If you would like to be interviewed on SaaS Insider - please contact Shira at https://www.hunterandbard.com.
The SaaS Insider podcast is brought to you by Hunter & Bard, an agency specializing in PR and design – helping SaaS companies develop mindshare. It’s also a member of the C-Suite Radio Network. Check out Hunter & Bard today at http://hunterandbard.com
093: Naomi Assaraf on Growing Your Business By Knowing Your Customer
092: Ferdinand Goetzen on Growth Marketing and Experimentation
091: Whitney Sales on Growing and Selling in New Markets
090: Steve Tornello on Creative Marketing and Advertising
088: Andre Yee on ABM and How the Buyer Behavior Has Changed
087: Carlyn Manly on Marketing for SaaS and ABM
086: Geva Perry on Helping SaaS Companies Focus and Succeed
085: Tal Tsfany on Customer Success in the Subscription Economy
084: Rob Rawson on Team Management and Increasing Conversion Rates
083: Ian Cleary on Social Media, Content, and Time Management
082: Aaron “Air” Ross on Outbound Sales Made Possible
081: Ben Childs on Where to Begin With Your SEO Strategy
080: Josh Haynam on Affiliate Marketing And Growing a SaaS Business
079: Tukan Das on Finding Prospects Based on Intent
078: Dimitar Stanimiroff on Helping Sales People Make Data-Driven Decisions
077: Max Pecherskyy On Joining a Startup Accelerator
076: Cristina Vetere-Saunders on Marketing Operations For B2B
075: Adam Stein on Product Marketing And Satisfying Your Sales Team
074: Elie Khoury of Woopra on Freemium, Data, and Starting a SaaS Business
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
The Influence Factor by The Influencer Marketing Factory