Cocoons to capsules: Halima Aziz on Zedwell’s city-centre hotel vision

Cocoons and capsules sit at the heart of Zedwell Hotels’ London city-centre vision, where rooms are designed around sleep, efficiency and the realities of urban life rather than tradition. In this episode, Matt speaks with Halima Aziz, Head of Hotels at Criterion Hospitality, which owns and operates Zedwell Hotels, about turning forgotten city spaces into some of London’s most profitable hotel real estate, all while removing TVs, kettles and even windows from the rooms.

Halima Aziz is Head of Hotels at Criterion Hospitality, with a background that spans real estate, operations, and large-scale development. Halima works with underutilised buildings that most people would call difficult and turns them into functioning, profitable hotels.

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00:00 – A city-centre hotel that breaks the rules
03:44 – Do guests really care about windows
07:41 – What hotels get wrong about room amenities
10:15 – Why daily housekeeping doesn’t make sense
15:35 – The OTA expectation gap
20:03 – Capsules versus hotels and hostels
31:12 – Early check-in, late check-out and paid convenience
38:08 – What’s next for Zedwell Hotels

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