Our guest today is the esteemed Professor Jenni Romaniuk, an expert in marketing and consumer behaviour from the Ehrenberg-Bass Institute for Marketing Science.
In this episode, we explore the significance of distinctiveness in branding and its role in a brand's success. Jenni shares key elements for building distinctive brands and provides examples of distinctive brand assets.
We also delve into the concept of differentiation and its importance in establishing a brand's competitive edge with Jenni offering insights into how distinctiveness and differentiation work together to drive brand growth.
Tune in to this enlightening episode of JUST Branding and gain expert knowledge from Professor Jenni Romaniuk's extensive experience in the world of marketing science and consumer behaviour.
S05.EP09 - Rebranding Strategy: How to Rebrand Like a Pro with ShannaRea Dennis
S05.EP08 - How to Use Strategic Narrative for Brand Growth with Andy Raskin
S05.EP07 - Experiential Branding (Light & Atmosphere) with Matt Clutterham
S05.EP06 - B2B Marketing with Jade Tambini
S05.EP05 - Brand Frameworks with Sarah Robb
S05.EP04 - Designing Brand Identity (+ Brand Architecture) w/ Rob Meyerson
S05.EP03 - How to Launch a Brand in 10 Days with Brand Sprints (w/ Eden Vidal)
S05.EP02 - How Brands Grow with Byron Sharp
S05.EP01 - State of Brand 2024 with Jacob Cass & Matt Davies
S04.EP18 - Best of Season 4 (2023)
S04.EP17 - Brand Storytelling with Miri Rodriguez
S04.EP16 - Any Insights Yet? w/ Chris Kocek
S04.EP15 - BIG Brand Ideas (Secrets Revealed!)
S04.EP14 - Balancing Facilitation & Strategy w/ Rachel Davis
S04.EP13 - The Art of Consistency: Mastering Brand Guidelines w/ Hamish Smyth
S04.EP11 - How to Build Big Brands on Small Budgets with Ian Barnard
S04.EP10 - Mastering Brand Building in a Regulated World with Terri Goldstein
S04.EP09 - Creativity, Empathy & Culture with SNASK
S04.EP08 - Personal Branding & The Power of LinkedIn with Mike Roberts
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