How does brand interact with the discipline of marketing?
In this insightful episode, we're joined by Jade Tambini, a B2B marketing expert and course leader at B2B Breakthrough Academy.
With a rich background in consulting and 17 years of experience in B2B, Jade has not only worked her way to director-level positions at DS Smith PLC but has also served as the Chair of the Chartered Institute of Wales.
Jade takes us on a journey through the evolution of B2B marketing, highlighting the seismic shift from traditional person-to-person sales to the current digital landscape.
In this new era, online platforms have become pivotal, transforming customer expectations from simple sales support to a demanding need for leads.
Contrary to common belief, Jade observes that online competition in B2B isn't as saturated as one might think, presenting untapped opportunities for businesses to establish their presence in the digital space.
Jade generously shares her expertise by unveiling the four pillars of B2B marketing, offering a robust framework for businesses navigating the intricate world of B2B Marketing. Not to be missed!
S05.EP07 - Experiential Branding (Light & Atmosphere) with Matt Clutterham
S05.EP05 - Brand Frameworks with Sarah Robb
S05.EP04 - Designing Brand Identity (+ Brand Architecture) w/ Rob Meyerson
S05.EP03 - How to Launch a Brand in 10 Days with Brand Sprints (w/ Eden Vidal)
S05.EP02 - How Brands Grow with Byron Sharp
S05.EP01 - State of Brand 2024 with Jacob Cass & Matt Davies
S04.EP18 - Best of Season 4 (2023)
S04.EP17 - Brand Storytelling with Miri Rodriguez
S04.EP16 - Any Insights Yet? w/ Chris Kocek
S04.EP15 - BIG Brand Ideas (Secrets Revealed!)
S04.EP14 - Balancing Facilitation & Strategy w/ Rachel Davis
S04.EP13 - The Art of Consistency: Mastering Brand Guidelines w/ Hamish Smyth
S04.EP12 - Distinctiveness, Differentiation, and Brand Growth with Jenni Romaniuk
S04.EP11 - How to Build Big Brands on Small Budgets with Ian Barnard
S04.EP10 - Mastering Brand Building in a Regulated World with Terri Goldstein
S04.EP09 - Creativity, Empathy & Culture with SNASK
S04.EP08 - Personal Branding & The Power of LinkedIn with Mike Roberts
S04.EP07 - Uncovering Insights & Measuring Brand with Dan White
S04.EP06 - How to Grow Brands with AI with Rob Lennon
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