In this episode of The Negotiation, we are delighted to welcome back Jacob Cooke, Co-Founder and CEO of WPIC Marketing + Technologies.
In our conversation with Jacob, we talk about the consumption surge during China's Golden Week, which saw over 800 million domestic trips and more than $100 billion in spending. He highlights other booming sectors like travel, athleisure, and lifestyle, despite macro pressures on Chinese consumers. Jacob also talks about the rise of "special forces tourism" and predicts continued growth in off-the-beaten-path destinations. We also touch on the upcoming Singles Day and the relationship between real estate prices and consumption.
Topics Discussed and Key Points:
● Golden Week's impact on consumer trends
● Consumption recovery during Golden Week
● Increase in domestic trips and spending during Golden Week
● Weakness in sectors like large durable appliances and auto, but strong performance in personal consumption, travel, athleisure, and lifestyle
● The rise of "special forces tourism"
● Singles’ Day optimism
● Growth in health and wellness, athleisure, nutraceuticals, and pet products
Loud Quitting and Quiet Luxury, Ralph Lauren and Chanel Earnings, Miniso and Florasis Expansion, and China's Fashion Trends with Jing Daily's Julienna Law
Mastering Marketing On Xiaohongxu (Little Red Book), with Olivia Plotnick, Founder of Wai China
The Pulse of US-China Relations, The Potential Impact of the Upcoming US Election, and Strategies for MNCs to Mitigate Geopolitical Risk, with Joe Mazur of Trivium China
Rwandan Coffee in China; Bringing Global Brands onto Tmall; Indonesian E-commerce Boom and more, with Dean Diabate
Australia China Business Council CEO Tom Parker on Warming Bilateral Ties
Grace Wu | Becoming a Little Red Book Influencer and Fostering Australia-China Connections
Head of Global Marketplace ROW @ Coupang - Gerald Hoe | Navigating South Korea's E-commerce Boom
The APAC Playbook | Red Phoenix's Guide to Growing Western Sports Properties in APAC
Justin Downes - President @ Axis Leisure Management | The Booming Ski Industry In China
Mark Dreyer, Founder of China Sports Insider | Messi Drama in HK, F1 Is Back in Shanghai, Women's Tennis, the Skiing Boom, and All Things China Sports
Crystal Tai - Senior Managing Editor @ Jing Daily | Canadian Brands Enjoying Success in China (and Why) & The Top Chinese Fashion Trends For 2024
Filip Zieliński | China's EV, Education, & Start-up Landscapes
Charles Lavoie - Head Of Creative Labs @ WPIC | Douyin & The New China Playbook For Brands
Jacob Cooke, CEO @ WPIC Marketing + Technologies | The 2024 Outlook for PDD, Douyin, Alibaba, & The Chinese Consumer
Andrew Methven | The Importance of Understanding Mandarin's History As a Language
Claire Urry | Expanding Trade & Investment Between UK And China
Denni Hu | Singles' Day, China's Fashion Trends, & The Rise of Chinese Designers
Heidi Dugan | The Australian Prime Minister's Visit To China, Warming Australia-China Relations, CIIE, & Singles Day
Jing Zhang, Global Editor in Chief @ Jing Daily | China's Luxury Consumption Landscape In 2023
Our 200th Episode Featuring Jacob & Joseph Cooke
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
Online Marketing Made Easy with Amy Porterfield