“Before we can have a customer, we must first have a buyer.” That is one of my favorite lines from the book we’re going to discuss today. It is a notion that is intuitively simple, but not initially obvious. Today I speak with author Carole Mahoney about her upcoming book Buyer First: Grow Your Business with Collaborative Selling. Carole explains how a buyer-centric experience starts from the very first interaction, and why it's essential to challenge traditional notions of sales. She reiterates that "selling is not something we do to other people; it is something we do with them," and explores how collaboration is key to creating a positive buyer experience. Carole shares common mistakes businesses make when creating buyer experiences, including relying on the product to sell itself, and offers valuable insights on how to approach sales with a buyer-centric mindset. Whether you're an entrepreneur or a sales professional, this conversation offers practical advice and actionable steps to help you put the buyer first and grow your business.
Author of Buyer First: Grow Your Business with Collaborative Selling, Carole is changing the way the entire sales industry sees itself — and how buyers see it too. She has been called the “Sales Therapist” at Harvard Business School where she coaches on sales for their Entrepreneurial MBA program. She is also the President of the AA-ISP Boston Chapter, been named as a top sales influencer by LinkedIn and Sales Hacker, and voted a top sales coach by Ambition. With the heart of a teacher and the spirit of a coach, Carole is ready to share how you can unlock the success you’ve never thought possible.
And be sure to subscribe to The Self-Employed Life in Apple Podcasts or follow us on Spotify or wherever you listen to podcasts so you don’t miss an episode.
Everything you need can all be found at jeffreyshaw.com.
Carole Mahoney, thank you so much for being here!
Remember, you might be in business FOR yourself but you are not in business BY yourself.
Be your best self. Be proud and keep changing the world.
Guest Contact –
Contact Jeffrey –
Valuable complimentary resources to help you –
Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.
941: Mark Herschberg – Understanding the Evolution of Content Marketing
940: Kasey Compton – Finding True Joy Through Self-Awareness
939: Coaching Break – How To Make Your Customers Feel Great About Their Decision
938: Coline Monsarrat – Closing the Gap: From Imposter Syndrome to Authenticity
937: Coaching Break – Legacy: A Connection to the Past, Future, and Your Customers
936: Pat Flynn - Creating a Community of Superfans
935: Coaching Break – Beware of Mindset Gaps
934: Paul Cuneo – Navigating Your Hero's Journey
933: Coaching Break – Fighting Off Feelings of Discouragement
932: Andy Guttormsen – Crafting a Community for your Business
931: Coaching Break – The Challenge of Being Chosen
930: Jon Ostenson – The Benefits of Franchise Ownership
929: Coaching Break – How To Create an Unbreakable Bond Level of Service
928: Jim Vaselopulos – The Wisdom of Clarity
927: Regina Lawless – The Secret to a MeaningFULL Life
926: Coaching Break – Two Tips to Kickstart Your Business Growth
925: Ronak Sheth – LIT Videobooks: The Future of Books
924: Coaching Break – Two Tips for a Great New Year
923: Carlos Alvarenga – The Rules of Persuasion: From Aristotle to AI
922: Alan Stein, Jr. – Sustain Your Game: Overcoming Burnout in Self-Employment
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Organic Marketing Simplified: Master podcast marketing, fuel podcast growth, and make money podcasting!
THE GO BIZ GUY
The Sigma Femme Podcast
The Prof G Pod with Scott Galloway
The Money Mondays