You’re Setting Goals That Quietly Work Against You

2026-02-09

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Dr. K breaks down the science of why 80% of New Year's resolutions fail and how to use behavioral research to make changes stick. He explains why common strategies like accountability partners can backfire and how to move from simply wanting a change to being ready to achieve it.• The Accountability Trap: Outsourcing responsibility to a partner often leads to shared failure rather than sustained personal growth.• The 14-Failure Rule: Data shows that people who successfully change for two years fail an ave...

• The Accountability Trap: Outsourcing responsibility to a partner often leads to shared failure rather than sustained personal growth.

• The 14-Failure Rule: Data shows that people who successfully change for two years fail an average of 14 times along the way.

• Preparation Over Desire: Simply wanting a change has no bearing on success; you must be prepared and ready for the cost of change.

• Build Self-Efficacy: Setting specific, attainable "SMART" goals proves to your mind that you are actually capable of succeeding.

• Choose Approach Goals: Moving toward a positive reward is more sustainable than just trying to move away from a negative state.

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