247: Sold Out Retreats, Physical Products + Launch Expansion with Mackenzie Stewart

Episode overview:
Erin sits down with professional certified coach Mackenzie "Kenzie" Watts/Stewart—founder of Mindset by Mackenzie—to unpack what it really means to grow a business your way. After years in marketing, Kenzie left the "one-size-fits-all" playbook to help coaches and heart-centered entrepreneurs build from alignment, clarity, and self-trust. She shares the breaking point that moved her from corporate to coaching, the slow-burn seasons that set up her recent momentum, and why putting yourself in rooms with mentors and peers ahead of you can change everything. You'll hear tangible insights on designing sustainable 1:1 offers, launching retreats and physical products (hello, Illuminate Oracle Deck), and staying open—rather than constricted—through the messy middle of a launch.

What we cover:

• Kenzie's pivot from corporate marketing to coaching—and the "pain vs. change" moment that sparked it

• Building long-term momentum: investments, brave decisions, and the power of the right rooms

• Retreats 101: realistic runway timelines, pre- and post-event touchpoints, and facilitation rhythms that protect your energy

• Keeping 1:1 fully booked: creating an ecosystem (retreats, groups, intensives) that naturally funnels into private work

• Product launches without the burnout: the two-year journey of the Illuminate Oracle Deck, lessons on costs, timelines, and store placements

• Launch energetics: holding the vision to the finish line, marketing with spaciousness, and calling in last-minute buyers without forcing

• The biggest client through-line Kenzie sees: remembering you have the answers—and finding mentors who mirror that back

Golden takeaway:
Sustainable growth happens when strategy serves self-trust. Design your offers, launches, and timelines around how youwork best—then stay open to being surprised all the way to the end.

Resources & links:

• Mackenzie on IG: @mindsetbymackenzie

• Website: mindsetbymackenzie.com

• Illuminate Oracle Deck: illuminatewisdom.com (deck details & stockists)

Connect with Erin:

• IG: @erinnicolecoaching

• Learn about The Quantum Ripple Effect and Erin's programs at erinnicolecoaching.com

Share the episode:
If this sparked a new level of self-trust for you, share to IG Stories and tag @erinnicolecoaching and @mindsetbymackenzie so we can celebrate with you!