It's not surprising that Bronwyn Spira, after trying many different sales strategies, landed back on the founder-led model. In mission-driven companies, founders often deliver the most compelling pitch.
She then set about recruiting a sales and marketing team to support the sales process across the entire customer journey.
Stick with us to the end where Bronwyn leaves us with her three growth tips for every CEO.
Chapters:
00:00 A platform for patients and practitioners
04:20 Getting Sales Started
08:32 Back to Co-founder Led Sales
12:25 The Importance of Strong Marketing
16:56 Finding the Right Sellers - Hungry and Driven
24:15 Building Relationships and Trust Over Time
30:42 Customer Success at Scale
33:40 The Future of Force
38:25 Executive Sponsors
42:53 Three Tips for CEOs
About Our Guest:
Bronwyn Spira is a physical therapist and the founder and chief executive officer of Force Therapeutics, a provider-prescribed digital care management platform that empowers patients throughout an episode of care. Bronwyn is passionate about improving patient engagement and satisfaction with rehab and recovery by delivering high-quality, clinically validated remote care to patients, regardless of access challenges.
Social links:
https://www.linkedin.com/company/force-therapeutics/
https://twitter.com/FORCETherEx
https://www.linkedin.com/in/bronwyn-spira-40578815/
You can learn more about and connect with Alice Heiman in the links below.
Website: https://AliceHeiman.com
Connect with Alice on LinkedIn
From Sales Rep to CEO: Navigating the Journey to Funded Startup
Leading with Empathy: How Cory Munchbach’s Journey from Analyst to CEO Shapes her Leadership Today
How CEOs Can Harness the Power of Revenue Operations: Insights from Eddie Reynolds
From Law to Leadership: Clate Mask’s Journey to CEO of Keap
From NASA to CEO: Lessons in Leadership, Storytelling and Curiosity
Adapt, Innovate, Scale: Key Strategies from Recapped's Sales Success Story
The Power of Exceptional Experience
Scaling to $22 Million ARR: Sales Insights from Retention.com's CEO
CEOs on Social Media: A Direct Correlation to Increased Revenue
From Sustainability Advocate to Tech Entrepreneur: Malin Schmidt's Journey to the Top
Unlocking the Power of Authentic Influence in Leadership with Matthew Brown
The Transformative Power of Appreciation
Innovating from the Top: How a Former CMO Revitalized a Company as CEO
From Reluctant Entrepreneur to Successful CEO with Justin Rende
The Importance of Sales Leadership in a Changing Economy with Gretchen Gordon
Relationships Over Sales Pitches with Eduardo Coll
Using My Time: Drink Your Coffee While it's Hot!
From the White House to Wonderhell: Laura Gassner Otting's Journey of Resilient Leadership
Bootstrapping to $20 Million ARR in Just 5 Years with Guillaume Moubeche
Turning Startup Challenges into Triumphs: William Gilchrist's CEO Journey
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Organic Marketing Simplified: Master podcast marketing, fuel podcast growth, and make money podcasting!
THE GO BIZ GUY
The Sigma Femme Podcast
The Prof G Pod with Scott Galloway
The Tim Ferriss Show