Riot Games CMO Jason Bunge knows you might roll your eyes when he says this, but he doesn’t care, because it’s the truth: Marketing doesn’t get enough respect. Although many companies have convinced themselves that they don’t need a traditional marketing division, they’re very wrong. “If you care about your brand [and] you care about your customer,” he says, “you need great marketing. And you need actually great marketers to tell you what that is.”
In this episode, Jason and Joubin discuss learning to be confident, why Jason left EA for Riot Games mid-pandemic, what he got out of business school, the stability of working at a big company like Microsoft, the best video game console, League of Legends vs. soccer, producing live eSports events, the craft of marketing and the brands that really “get it,” the crypto messaging problem, the Marvel playbook, and self-determination theory.
In this episode, we cover:
Links:
#192 CTO and Co-Founder Discord, Stanislav Vishnevskiy: Ship It
#191 CEO and Co-Founder Intercom, Eoghan McCabe: Second Beginning
#190 Co-Founder Cost Plus Drugs, Mark Cuban: Mavs to Meds
#189 Co-Founder Watershed, Taylor Francis: Worthy Missions
#188 CEO and Co-Founder Synthesia, Victor Riparbelli w/ Josh Coyne: Gorilla in the Room
#187 President & COO of AG1, Kat Cole: Wings to Supplements
#186 COO Asana, Anne Raimondi: Recovering Perfectionist
#185 CEO and Founder Netskope, Sanjay Beri: The Trenches
#184 Former CEO and Co-Founder Sun, Scott McNealy: In the Piñata
#183 CEO and Co-Founder Harness, Jyoti Bansal: Three-Layered Cake
#182 CEO and Co-Founder Cribl, Clint Sharp: Finding Traction
#181 CEO Transcarent, Glen Tullman: Problem Solving
#180 CEO and Co-Founder Verkada, Filip Kaliszan: Outlier
#179 CEO and Co-Founder Zapier, Wade Foster: Missouri’s Connector
#178 Author of “Radical Candor,” Kim Scott: Uncommon Sense
#177 President and Co-Founder Anthropic, Daniela Amodei: AI Hurricane
#176 CEO MongoDB, Dev Ittycheria: Edge
#175 CEO Snowflake, Frank Slootman: Amped
#174 CEO and Co-Founder Ginkgo Bioworks, Jason Kelly: Life Finds a Way
#173 Author of “The Qualified Sales Leader,” John McMahon: The Five-Time CRO
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