Ep 215: How Leaders Make Ideas Stick (with Emma Kuhl Pitts)

Leaders communicate constantly, but not everything they say is remembered, internalized, or acted on. In this episode, David Ashcraft talks with Emma Kuhl Pitts, CEO of PullSpark and, about how leaders can create messages and experiences that stay with people. Emma shares why attention is not the same as impact, how memory shapes influence, and why leaders should ask, "What do I want people to believe?" before asking, "What do I want people to do?" PullSpark is also the official creative partner of the Global Leadership Summit, and this conversation gives a behind-the-scenes look at how Emma and her team help shape creative moments at the Summit, from openers and story videos to the details that help leaders engage more deeply. For pastors, executives, communicators, and team leaders, this conversation offers a practical framework for creating moments people do not just consume, but remember.