Episode 98: Stanley / Stella: Redefining Premium Apparel

In this episode, Cole and Gavin welcome Jeremy Morillo from Stanley Stella to discuss the brand's unique approach to sustainable fashion, their entry into the American market, and the challenges and strategies involved. Jeremy shares insights on the importance of quality and sustainability in apparel, the sourcing process of organic cotton, and the evolving trends in the industry. He emphasizes the significance of building relationships with customers and adapting to their needs, as well as the importance of sampling programs to showcase the quality of their garments.

Chapters

00:00
Introduction to Stanley Stella and Inktavo Promotions

03:03
The Unique Selling Proposition of Stanley Stella

05:58
Navigating the American Market: Challenges and Strategies

08:50
Understanding the Customer Base and Market Positioning

11:57
Sourcing and Sustainability: The Journey from Cotton to T-Shirt

15:00
Trends in Apparel: Colors, Styles, and Market Adaptation

18:01
Personal Journey: Transitioning to Stanley Stella

20:55
Sales Strategies: Building Relationships Over Transactions

23:57
Sampling Programs and Customer Engagement