Google’s AI Is Ready to Shop ‘Til It Drops: AI Mode Direct Offers Ads & Universal Commerce Protocol

This week on Marketing O’Clock: Campaign total budgets are rolling out globally for Search, PMax, and Shopping. Also, Google introduces the Universal Commerce Protocol and Direct Offers in AI Mode. Plus, Gemini launches Personal Intelligence.

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Intro - 00:00

📰 Main News

Campaign total budgets are now in open beta for Search, PMax, and Shopping globally - 6:23

Google AI Mode Direct Offers Ads & Universal Commerce Protocol - 8:09

Gemini introduces Personal Intelligence - 11:34

🛠️ Cool Tool - 16:02

🔥 Take of the Week - 16:48

⚡ Lightning Round ⚡

Paid - 19:21

Organic - 29:00

Social - 35:38

⚙️ Working hard, or Hardly Working - 38:57

🔎 ICYMI - 42:48

🧠 Must Read Marketing Article of the Week - 44:29

An Interview with Mordy Oberstein - 46:56