Writing intriguing, trustworthy e-mail content in today’s market can feel like a losing game. How do you stand out from the crowd without resorting to gimmicks (which doesn’t work anyway)? Enter your host Donald Kelly and our guest James Boreham with five tips on creating e-mails that create unforgettable first impressions your clients will still be talking about years later (true story!).
Current Challenges In Email Prospecting
Do These 5 Things to Boost Your E-mail Open Rates
2. See the prospect as your equal. Even though you might be reaching out to prospects who have a lot of experience in their field, you are the expert in YOUR field (which is your product). Don’t condescend, but don’t beg either. Know the worth of your information and your product to become a trusted advisor who commands respect.
3. Do your homework. Personalize your content to show that you’ve taken the time to get to know their business and their needs. Impress your customer with your hustle and commitment (without sacrificing the natural flow of the e-mail).
4. Stay actionable and objective. Don’t be too “sales-y”. Talk in terms of facts and keep things clear. Don’t add so much personality that your prospect loses the plot.
5. Follow up with one-liners. Don’t try to reinvent the wheel - one-liners work! Use them to connect with people and encourage their responses.
“Each of these [5 tips to boost e-mail open rates] is to make it easy for the customer to buy and to put us in a position of power in those interactions and conversations so we are a trusted advisor. I think that is transformative to the whole sales process.” – James Boreham
Resources
Juro Contract Management (website)
James Boreham on LinkedIn
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2. This episode is brought to you in part by LinkedIn.
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3. This episode is brought to you in part by TSE Sales Foundation.
I think we can all agree that sales should be fun. However, many times, we find ourselves in a quagmire where we’re not progressing and deals are not going the way that they should. This is why we created TSE Sales Foundation. It’s a program designed to help sales professionals just like you master the fundamentals of sales so they can radically improve their sales pipeline and close more deals. To find out more about TSE Sales Foundation and our next start date, simply go to thesalesevangelist.com/foundation.
Credits
As one of our podcast listeners, we value your opinion and always want to improve the quality of our show. Complete our two-minute survey here: thesalesevangelist.com/survey. We’d love for you to join us for our next episodes by tuning in on Apple Podcast, Google Podcast, Stitcher, or Spotify. Audio provided by Free SFX, Soundstripe, and Bensound. Other songs used in the episodes are as follows: The Organ Grinder written by Bradley Jay Hill, performed by Bright Seed, and Produced by Brightseed and Hill.
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