How can you develop a holistic brand strategy and identify points of differentiation for your brand? Hear insights from two presenters of a special advanced category management certification course offered in conjunction with the NACS Show.
Hosted by:
Jeff Lenard
About our Guests:
Lucia Romanello Crater, EVP Sales and Business Development, Impact 21
Lucia has 25-plus years in the convenience store industry, with a track record and proficiency in driving growth and market share gains. She is a founding member and current officer of the Network of Executive Women in the Consumer Products Industry (NEW) and is a past chairman of the NACS Supplier Board.
Liza Salaria, Senior Principal Consultant, Impact 21
Liza taps into her expertise in small-format merchandising, marketing, branding and business strategy to help companies realize their business objectives. Prior to joining Impact 21, she served as senior director of brand concept development at Sunoco, with past experience as SVP of marketing & merchandising at Mid-Atlantic Convenience Stores and various senior merchandising roles at Giant Eagle.
Join the Industry’s Biggest Celebration of Heroes - Episode 443
Encouraging Shoppers To Be Kind - Episode 442
What We Heard at the NACS SOI Summit - Episode 441
How To Build Your Confidence - Episode 440
My Favorite Food Recipe Is Great Service - Episode 439
Three Requirements for Effective Brand Positioning - Episode 438
What's Going On With EV Sales? - Episode 437
Do You Have a Culture That Rules? - Episode 436
What Consumers Say About Convenience Stores - Episode 435
My Favorite Restaurant Served Gas - Episode 434
How Celebrity Chef Andrew Zimmern Is Changing C-Store Foodservice - Episode 433
Creating a Unique Community Partnership - Episode 432
Are Your C-Stores Ready for the Solar Eclipse? - Episode 431
The Best Resources to Explain Gas Prices - Episode 430
Behind the Success of the C-Store Disco Bathrooms - Episode 429
Will Digital Coupons Revolutionize the C-Store Industry? - Episode 428
Turning a Transaction Into a Loyalty Customer - Episode 427
What Are the Biggest Events in the C-Store Industry’s History? - Episode 426
How Your Business Can Combat Human Trafficking - Episode 425
Breaking Down Today’s Nicotine Customer - Episode 424
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
HCI Leadership Revolution
Human Capital Leadership
The Power of Music Thinking
BusinessWISE
Business Wars