Joe Wicks on protein, his controversial documentary, fatherhood & phone addiction

Joe Wicks – a national fitness treasure – had a turbulent 2025. After speaking out against protein bars and ultra-processed food, he faced an unexpected backlash. Once the nation’s PE teacher during lockdown, Joe joins us to reflect on the emotional impact of that criticism, and how he balances family life with the pressure to maintain a flawless public image.

In this candid chat, Joe discusses his new cookbook, which focuses on helping us add more protein to our diets, and brings his trademark warmth and honesty. He opens up about his concerns around social media, and shares how his children are beginning to understand his rise to fame.

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Timecodes

00:00 Introduction

02:16 Why is Everyone Obsessed With Protein?

03:10 The Real Benefits of Protein for Women & Perimenopause

05:10 The "Protein Halo": Avoiding Ultra-Processed Food (UPF)

06:36 The Link Between Diet, Mood, and Mental Health

08:14 Why Joe Wicks Made the Controversial UPF Documentary

10:11 Facing Backlash from the Fitness Community

12:12 Why the Food Industry Stresses Joe Out

14:15 Is Healthy Eating Too Expensive?

16:32 The Power of Batch Cooking & Meal Planning

18:24 Rejecting "Perfection" in Nutrition

20:14 Joe Wicks on Vulnerability and "Off Days"

22:11 Why Authenticity is More Important Than a "Highlights Reel"

24:00 The Dangers of AI Filters and Fitness Influencers

25:54 How to Beat Phone Addiction

27:18 Joe Wicks on His Political Legacy (The Next Jamie Oliver?)

29:02 Homeschooling and Raising Healthy Kids

31:20 Joe’s Top Tip: How to Get Kids to Eat Vegetables

34:18 Transitioning from Veganism to an Omnivore Diet

37:16 The "Phone Free Dad" Rule & Importance of Sleep

More from Joe Wicks:

• New book Protein in 15
• Joe’s website
• Follow Joe on Instagram

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