School of Podcasting - Plan, Launch, Grow and Monetize Your Podcast
Business:Marketing
I am so excited to have Joe Pulizzi on the show today. Joe has been creating great podcasts like Content Inc., and This Old Marketing show for years to coincide with his amazing books like Content Inc., Epic Content and The Content Entrepreneur.
Joe also created and sold the Content Marketing Institute and is now the man behind the Content Entrepreneur Expo (May 5-7, 2024, in Cleveland, Ohio). Use the coupon JP100 to save $100.
In 2014, he received the "Lifetime Achievement Award" by the Content Council. He successfully exited CMI in 2016 and wrote an award-winning mystery novel, The Will to Die.
In other words people, Joe is a "Big Shot Smarty Pants" (the highest level of coolness here at the SOP). Get your pencils ready.
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Mentioned In This Episode
Join the School of Podcasting Community
Joe's books: Content Inc., Epic Content and The Content Entrepreneur.
Joe's Podcasts: Content Inc., and This Old Marketing
Joe's Website: https://www.joepulizzi.com/
Joe's Newsletters: The Tilt, and the Orangeletter.
Content Entrepreneur Expo (Coupon JP100)
Book Launch Secrets Course
Profit From Your Podcast Book
Where Will Dave Be?
Question of the Month
Power of Podcasting Network
Dave's YouTube Channel
Dave's Podcasting Newsletter
Buy Dave a Coffee
Put Dave In Your Pocket
Podcasting 2.0 Chapters
00:00:01 - Why Joe is Here?
00:00:24 - Opening
00:01:23 - Joe Pullizzi Interview
00:01:48 - Joe is a Good Guy
00:02:34 - The Tilt Newsletter (https://www.thetilt.com/)
00:04:19 - What is Content Marketing?
00:06:02 - Where to Start When There is No Audience?
00:08:32 - Davus Interruptus How to Sell in a Balanced Way
00:11:37 - Joe Knows What I Want
00:12:16 - Tracking Marketing Success?
00:14:32 - The Orange Newsletter (https://www.joepulizzi.com/signup/ )
00:17:16 - You Don't Need to Be Everywhere
00:20:50 - What is Engaging Content?
00:24:59 - How Long Does it Take to Build An Audience?
00:27:42 - Lessons Learned From Mistakes
00:29:22 - Join the School of Podcasting Worry Free
00:30:23 - Podcasting Checklist (https://www.schoolofpodcasting.com/checklist)
00:30:37 - What Joe Would Do Differently?
00:33:47 - Content Entrepreneur Expo (https://cex.events)
00:35:40 - Do These Tips Apply For Entertainment Shows?
00:40:39 - Networking At CEX
00:41:50 - CEX.EVENTS COUPON JP100
00:43:22 - Don't Just Take Notes
00:44:34 - My Takeaways
00:46:19 - Question of the Month (https://www.schoolofpodcasting.com/question )
00:47:20 - Profit From Your Podcast (https://www.profitfromyourpodcast.com/book )
00:47:53 - Book Launch Secrets (https://www.schoolofpodcasting.com/booklaunchsecrets )
00:48:32 - Can You Share the Show?
00:49:49 - Bloopers - Polishing Content
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Mastering Podcast Rebranding: Lessons from the Front Lines
Podcasting's Deep Connection With Alban Brooke
Mastering Social Media for Podcast Growth with Expert Katie Brinkley
Insights and Surprises: Podcast Movement Reflections with Dave Jackson
What is Podcasting 2.0? Transforming Listener Engagement and Earnings
The Varied Faces of Video Podcasting
Maximizing Your Podcast's Tax Deductions with Expert Ralph Estep Jr.
Podcast Saturation: Is Your Playlist Bursting at the Seams?
Overcoming Podcasting Burnout: Strategies for Staying Motivated
Apple's New and Noteworthy: Behind the Scenes with Gary Arndt
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Podcast Lessons, Legacy, and Love
Will “Verified” Downloads Ruin Podcast Advertising?
Achieve More, Faster: The Insider's Guide to the Impactful Benefits of Hiring a Coach
Behind the Mic: Avoiding Podfade By Identifying Your Why
From Podcast Launch to Delivery: Unveiling Realistic Expectations for Aspiring Podcasters in 2024
My Favorite Podcast Is.... (and WHY) 2023
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