In a world that can get far too complicated, there’s nothing quite like simple wisdom handed down. With all that’s new in business, there are also core principles that were true in the past, are still true today, and will likely be true tomorrow. That’s what we’re exploring today with my guest, Bryan Eisenberg: tried and true core business principles. In our conversation, we discuss how to be a “Rice and Beans Millionaire” – how to stop complicating everything and go back to business basics. Whether you are just starting out in your self-employed life, or have been in the business for years, the timelessness of these core principles will always be relevant in today's rapidly changing world.
Bryan Eisenberg and his brother Jeffrey are the co-founders of Buyer Legends. Jeffrey was a former investment banker and Bryan a former social worker. They have been entrepreneurs for nearly three decades and have consulted, advised and mentored hundreds of entrepreneurs and businesses over the years, including Google, Overstock, and Disney. They are the co-authors of bestselling books "Call to Action," "Waiting for Your Cat to Bark?," "Always Be Testing," "Buyer Legends," and "Be Like Amazon: Even a Lemonade Stand Can Do It." Bryan and Jeffrey are recognized internationally as pioneers in online marketing, improving conversion rates, persuasive content and persona marketing, and helping organizations improve their customer experiences.
And be sure to subscribe to The Self-Employed Life in Apple Podcasts or follow us on Spotify or wherever you listen to podcasts so you don’t miss an episode.
Everything you need can all be found at jeffreyshaw.com.
Bryan Eisenberg, thank you so much for being here!
Remember, you might be in business FOR yourself but you are not in business BY yourself.
Be your best self. Be proud and keep changing the world.
Guest Contact –
Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.
941: Mark Herschberg – Understanding the Evolution of Content Marketing
940: Kasey Compton – Finding True Joy Through Self-Awareness
939: Coaching Break – How To Make Your Customers Feel Great About Their Decision
938: Coline Monsarrat – Closing the Gap: From Imposter Syndrome to Authenticity
937: Coaching Break – Legacy: A Connection to the Past, Future, and Your Customers
936: Pat Flynn - Creating a Community of Superfans
935: Coaching Break – Beware of Mindset Gaps
934: Paul Cuneo – Navigating Your Hero's Journey
933: Coaching Break – Fighting Off Feelings of Discouragement
932: Andy Guttormsen – Crafting a Community for your Business
931: Coaching Break – The Challenge of Being Chosen
930: Jon Ostenson – The Benefits of Franchise Ownership
929: Coaching Break – How To Create an Unbreakable Bond Level of Service
928: Jim Vaselopulos – The Wisdom of Clarity
927: Regina Lawless – The Secret to a MeaningFULL Life
926: Coaching Break – Two Tips to Kickstart Your Business Growth
925: Ronak Sheth – LIT Videobooks: The Future of Books
924: Coaching Break – Two Tips for a Great New Year
923: Carlos Alvarenga – The Rules of Persuasion: From Aristotle to AI
922: Alan Stein, Jr. – Sustain Your Game: Overcoming Burnout in Self-Employment
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Organic Marketing Simplified: Master podcast marketing, fuel podcast growth, and make money podcasting!
THE GO BIZ GUY
The Sigma Femme Podcast
The Prof G Pod with Scott Galloway
The Money Mondays