We almost had a smartphone in the 90s. Why did it fail?

In the early 90’s, a company called General Magic began working on a portable device that would allow people to check email, make phone calls, even play games. It was basically a smartphone. But it never caught on.

On today’s show, a theory about why this device failed. General Magic had generous investors, world-class talent and creative freedom. But is it possible what they needed was constraints?

Support:

• Planet Money+

Read: 

• Our book: Planet Money: A Guide to the Economic Forces That Shape Your Life 

• Our weekly longform Planet Money newsletter
• Our weekly Indicator round-up newsletter

Follow: 

• Instagram
• TikTok
• YouTube
• Facebook

This episode was hosted by Erika Beras and Emma Peaslee. It was produced by Emma Peaslee with help from Sam Yellowhorse Kesler and James Sneed. It was edited by Marianne McCune and fact-checked by Charlotte Isidore. It was engineered by Jimmy Keeley with help from Cena Loffredo. Alex Goldmark is Planet Money’s executive producer.

See pcm.adswizz.com for information about our collection and use of personal data for sponsorship and to manage your podcast sponsorship preferences.

NPR Privacy Policy