This episode is also brought to you by Sendlane.
The world's No. 1 global THC beverage was birthed from "a place of inexperience," says CANN Co-founder Luke Anderson.
"It was birthed from a place of inexperience, both from an inexperience with cannabis and inexperience with startups and having my hands on it," Luke says. "But it's encouraging because it means that anybody can do it. Anybody can start a company as long as they're ruthless about resource allocation and focused on their activities and how much value they're bringing in."
Luke was a consultant at a management consulting firm, coaching companies on how to innovate when an "a ha" moment struck.
"I kind of started feeling this a little bit of imposter syndrome," he says. "Why am I teaching people how to innovate and behave like a startup when I've never actually been an operator at a startup myself?"
A heavy drinker at the time, Luke had a friend in Colorado who was witnessing that state's cannabis legalization movement. Together, they had the skills to bring CANN to market.
"When you are growing a business and you're relentlessly focused on the outcomes, you have your head down, and you just keep sprinting. ... We're continuing to put our foot on the gas and just go, go, go because the people keep telling us to and they're voting with their dollar," he says. "I remember celebrating our 100,000 can. I remember celebrating our 1 million can. And now that we're at 10 (million), it does feel like this is a real thing and not just a dream."
One of the keys to the beverage's success is the flavor, Luke says, which comes from picking the best possible ingredients. That means lavender from Switzerland, agave nectar from Mexico, and lemons from Italy.
More flavors and lighter sugar drinks are in the works, Luke says. Seasonal flavors also are available. The brand also launched its first music video campaign with an original song.
In Part 2, Luke talks about:
* The inspiration for starting the brand.
* A rundown of the products.
* The importance of quality ingredients.
* Upcoming releases and seasonal flavors.
Join Ramon Vela and Luke Anderson as they break down the inside story on The Story of a Brand.
For more on CANN, visit: https://www.drinkcann.com/
Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand,” or click here to listen on your favorite podcast player: Listen now.
*
This episode is also brought to you by Sendlane.
I have a gift for you from our primary Sponsor — Sendlane. They’re giving away their online course eCommerce Academy - Email & SMS Marketing!
This course gives you the step-by-step playbook to drive more revenue and retention with email & SMS. This is normally a $500 package but for our listeners, it’s entirely FREE when you get started with your FREE 14-day trial of Sendlane.
When you do, chat with their support team and let them know you’re one of our listeners to get full access to hours of course content that will help you make email marketing your #1 growth engine.
Visit https://storybrandgift.com to get the details, sign up for a free trial and get your gift!
Grow Together - Navigating Parenthood and Relationships
Hostage Tape - Don’t Be Held Hostage by Bad Sleep
Mad Rabbit - From Shark Tank to Tattoo Titans
Wildling - Embracing Holistic Beauty with Wildling
Elyse Oleksak - A Shark Ate My Bagel - How We Built Bantam Bagels
Memo Paris - The Emotional Resonance of Fragrance
Masami - Secret to Having Healthy, Manageable, Beautiful Hair
Afia - Transport Your Tastebuds to the Eastern Mediterranean
Cien Chiles - Adding Flavor to Anything and Everything
Scentbird - The Fragrance Destination of the World
Elo Health - Ari Tulla on the Future of Health, Authenticity, and the Power of Small Changes
Cerebelly - Give Your Little One a Smarter Start
Wildfang - However YOU Want to Show Up in the World, They Got YOU
Pandia Health - Revolutionizing Women’s Health Through Innovation
Shopware - Empowering Mid-Market Merchants
Nimble.ai - Fully Autonomous 3PL Fulfillment with Robotics and AI
Womaness - Keeping Women Unstoppable
Small Co Capital - Building & Funding a Brand with Afif Ghannoum
NOA Home - The Art of Bootstrapping
Digital Stronghold - Where Men’s Interest Brands Go to Thrive
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Organic Marketing Simplified: Master podcast marketing, fuel podcast growth, and make money podcasting!
THE GO BIZ GUY
The Sigma Femme Podcast
The Prof G Pod with Scott Galloway
The Tim Ferriss Show