Join Ralph Burns and Kasim Aslam, along with the media buying wizard Nick Miller from Tier 11, as they dissect the latest shifts in media buying strategies, focusing particularly on the transition from Ad Set Optimization (ABO) to Campaign Budget Optimization (CBO). This trio unpacks the complex jargon of digital marketing and talks about practical tactics to leverage algorithms for improved campaign effectiveness. Whether you’re a seasoned marketer or just dipping your toes into the digital waters, this discussion will not only clarify the buzzwords but also enhance your understanding of the digital advertising landscape, all delivered with a healthy dose of wit. Prepare to have your marketing myths busted and your strategy skills sharpened in one insightful session.
Chapters:
LINKS AND RESOURCES:
Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!
Mentioned in this episode:
New Ecommerce Strategies Webinar
Is Delegation Your Kryptonite? Conquer the 4 Levels and Free Up Your Time
(Part 2) How Gen Z Destroyed The Marketing Funnel With Lauren Petrullo
How Gen Z Destroyed The Marketing Funnel With Lauren Petrullo
(Part 2) From One-Man Show to Growth Engine: The COO Transformation with Ryan Hodges
From One-Man Show to Growth Engine: The COO Transformation with Ryan Hodges
What’s Working (And What’s Not) Now on Meta and Google Ads With Nick Miller
The Ultimate Google Performance Max Masterclass with Tier 11's John Moran
Win the Day, Win the Week, Win Your Life: Mastering Prioritization for Big Goals
The #1 Mistake Businesses Make with Sales & Marketing (Don’t Be Like Them!)
Why nCAC Is ‘The New ROAS’ in Digital Marketing With Scott Desgrosseilliers
Why ‘The Law of Inverse Profitability’ Is The #1 Way to Scale Your Business
From Votes to Views: The Election’s Effect on Ad Spend
The Promptless NON-ChatGPT AI Tool To Build The Perfect VSL with Jon Benson
(Part 2) Why ROAS Sucks: The New Attribution Metric Everyone Should Use...But Aren’t
(Part 1) Why ROAS Sucks: The New Attribution Metric Everyone Should Use...But Aren’t
The Duct Tape Marketing Method: Revamping Small Business Strategies with John Jantsch
Are We In a ’Phantom Recession”?
5 Reasons Why You Should Be Hiring in South America
Off-The-Record: Marketers Unleashed
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Influence Factor by The Influencer Marketing Factory
The Agile Brand™ with Greg Kihlstrom
Better Advertising with BTR Media