Please support our sponsors because they make the show possible!
Get Opteo for free for two months - https://opteo.com/psp
Jason Rothman - https://rothmanppc.com/
Chris Schaeffer - https://www.chrisschaeffer.com/
Links:
About responsive search ads - https://support.google.com/google-ads/answer/7684791
About Ad Strength for responsive search ads - https://support.google.com/google-ads/answer/9921843
Show Notes:
Our sponsor Opteo has just released a new tool that helps create responsive search ads. So in that spirit, in this episode, we're breaking down the basics of responsive search ads from what they are to how we create headlines and descriptions, diving into some advanced topics, and sharing what we focus on when creating responsive search ads.
(3:14) What is a responsive search ad?
(7:11) The power of one great responsive search ad
(9:38) The mystery of responsive search ads
(13:13) How we create responsive ad headlines
(24:29) How we create responsive ad descriptions
(26:57) The downside of pinning responsive search ads
(32:45) Do you focus on ad strength when creating responsive search ads?
(36:36) The secret to responsive search ads
(40:54) The second secret to responsive search ads
We need your help! Please help us grow the show:
If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content.
Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
First 100 Episodes - https://paidsearchpodcast.com/archive
Deep Dive into Call Ads (Episode #413)
Breaking Free from the Algorithm (Episode #412)
SKAG vs STAG (Episode #411)
Google Shopping Tips & Tricks (Episode #410)
8 Important Questions from Listeners (Episode #409)
100% Impression Share (Episode #408)
What Has Changed in 20 Years? (Episode #407)
Listener Q&A: Budgets, Impression Share, & The Future of Google Ads (Episode #406)
Manual Bids are Dead (Episode #405)
Answering Your Questions about Google Ads (Episode #404)
Broad Match Keywords Are Cheaper (Episode #403)
Why Your CPC is So High (Episode #402)
5 Biggest Mistakes I See In Accounts (Episode #401)
How to Rebuild Your Account (Episode #400)
Account Management - Foundations of Google Ads #10 (Episode #399)
Boundaries - Foundations of Google Ads #9 (Episode #398)
Policy Issues in Google Ads (Episode #397)
Quality Before Volume - The Principals of Google Ads #8 (Episode #396)
Metrics of Success - The Principals of Google Ads #7 (Episode #395)
Bidding Strategy Comparison (Episode #394)
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
AI Explored