Making videos, podcasts, or blogs could be just what your career as a programmer needs. But it could also be a complete waste of time. Many programmers become influencers, but there are two very different reasons for doing so.
In this episode, I share the difference between being a pure influencer, or posting online for content marketing. Content marketing is helping people solve some problem they have with your content to encourage them to consider doing business with you.
If you're considering working for yourself by starting a software product company, becoming a consultant or freelancer, or selling courses on software development or engineering - becoming an influencer through content marketing is the key to making sales and actually having a business.
Join my Patreon:
https://www.patreon.com/HealthySoftwareDeveloper
Download my free career guide:
https://healthysoftwaredeveloper.com/guide/
Get access to TechRolepedia, a data hub about the top 25 roles in tech:
https://healthysoftwaredeveloper.com/techroles/
Learn about career coaching:
https://healthysoftwaredeveloper.com/coaching/
You can also watch this episode on YouTube.
Chapter markers / timelinks:
(1:27) 1. The 2 Purposes of Online Content
(1:31) 1.1 For Social Status and Influence
(3:49) 1.2 Demonstrating Competence
(6:09) 2. How Content Marketing Helps Your Career
(6:14) 2.1 Getting a Better Job
(7:38) 2.2 Sell Products and Services
(10:03) 3. 5 Myths of Content Marketing
(10:12) 3.1 Your Ideas Must Be Original
(12:31) 3.2 You Have To Post Everywhere
(13:40) 3.3 You Have To Post All The Time
(17:04) 3.4 You Should Post a Variety of Topics
(20:40) 3.5 You Must Post in All Mediums
(23:51) 4. Building a Business Through Content
(24:13) 4.1 Give Away Something Valuable
(26:37) 4.2 Have a Contact Form
(29:40) 4.3 Get Referrals Through Shares
(32:53) Episode Groove
Visit me at healthysoftwaredeveloper.com
Find me on X as @jaymeedwards
Find me on LinkedIn as jaymeedwards
This Is Why Managers Don't Trust Programmers...
How I Hacked My Sleep as a Programmer
Can a "DIY Mindset" Keep Programmers From Growing?
Why Nobody's Buying Your Ideas in Tech
Should You Fight Dirty to Climb The Tech Ladder?
Do Programmers Think Intelligence Makes Them Wise?
Why Most Programmers DON'T Last
Is Your Tech Job Really Bad Enough To Quit?
Is Working in Tech Hurting Your Romantic Partner?
Why Do So Many Programmers Use Drugs?
How Hard Tech Projects Make You a Stronger Person
Why Do Most Programmers Who Start Companies Fail?
Do Programmers Actually ENJOY Being Miserable?
Can You See The Red Flags Of A Toxic Tech Company?
3 Ways Programmers Escape The Corporate Grind
Is Programming Stealing Your Life Away?
How To Stop Getting Overwhelmed By Your Tech Job
Don't Believe The AI Hype! Do This Instead...
The Truth About Why Programming Isn't Fun Anymore
Create your
podcast in
minutes
It is Free
Insight Story: Tech Trends Unpacked
Zero-Shot
Fast Forward by Tomorrow Unlocked: Tech past, tech future
Black Wolf Feed (Chapo Premium Feed Bootleg)
Bannon`s War Room