If you don’t have clarity about the unique value you bring to your ideal clients, this episode is for you. I spoke with Lisa Mullis of Paraphrase Communications about the “Value Framework” she uses to help her clients package and position their “high value offers.” If you like what you hear, read her guest blog post where you can download her Value Framework Blueprint. Also, listen to our previous podcasts on the “comparison trap” and being an “experienced newbie.” Then, write a review, subscribe on Apple Podcasts and, one more thing, be sure to sign up for my Quick Tips from Marketing Mentor.
501: The Throughline in 3 Creative Careers with Loren Sherman (Part 1)
500: One Creative Pro’s Take on AI with Deborah Brozina
499: The Power of a Perfectly Timed Email
498: Case Studies for Creative Professionals with Casey Hibbard
497: Six tips to handle scope creep (from my dog, Fanny)
496: Best Business Models for Creative Professionals with Jessica Abel
495: AI & Linkedin Newsletters with Michael Katz
494: Who to Trust When You’re Self Employed with Jenny Blake
493: Antidote to Impostor Syndrome with Ben Callahan
492: The Price of Price Blurting with Ilise Benun
491: How to Build a Business You Can Depend On
490: My Journey to Entrepreneurship with Ilise & Jake Benun
489: AI + Emotional Intelligence with Nick Usborne (Part 2)
488: AI + Emotional Intelligence with Nick Usborne (Part 1)
487: One year of marketing with Florian Schleicher
486: SEO for Creative Professionals with Meg Casebolt
485: Stories about fears about money with Farnoosh Torabi (Bonus)
484: How Exactly to Listen to the Market with Ilise Benun
483: A Comedian’s Formula for Your Perfect Pitch with Jenn Lederer
482: The Right Networking Attitude with Julie Brown
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