Every week on Pipeline Visionaries, we sit down with amazing marketing leaders to uncover the pipeline strategies that have been fundamental to their success. In each episode, we ask these guests which three areas of investment are most important to their marketing strategies. Tune into this special series to hear the budget items our CMO guests can’t live without!
Find parts one, two, three, four, five, six, seven, eight and nine
Episode Timestamps:
*(01:37): Grant Johnson, CMO at Billtrust
*(04:22): Jessica Gilmartin, CMO at Calendly
*(06:11): Megan McDonagh, CMO at Amperity
*(07:17): Shafqat Islam, CMO at Optimizely
*(08:42:) Efrat Ravid, CMO at Quantum Metric
*(10:59): Orlando Baeza, CMO & CRO at Flock Freight
*(13:32): Jenny Victor, CMO at Epicor
*(16:18): Jessica Shapiro, CMO at LiveRamp
*(19:09): Jacqueline Woods, CMO at Teradata
*(21:24): Brad Rinklin, CMO at Infoblox
*(24:33): Celia Fleischaker, CMO at isolved
Sponsor:
Pipeline Visionaries is brought to you by Qualified.com, the #1 Conversational Marketing platform for companies that use Salesforce and the secret weapon for pipeline pros. The world's leading enterprise brands trust Qualified to instantly meet with buyers, right on their website, and maximize sales pipeline. Visit Qualified.com to learn more.
Links:
Showing Up for Customers Through Your Product
Strategically Organizing Your Own Customers
The Niche Media Approach
Bringing Value at Every Stage of the Customer’s Journey
The Future of Gifting is AI Enhanced
Defining the Enemy When Rebranding
Brand as the Hub of Your Go-To-Market Approach
The Customer Journey Isn’t a Funnel - It’s a Spiral
The Venn Diagram of Content Marketing
Brand as a Competitive Advantage
Strengthening Your Sales Relationship
Using Incentives to Drive Impact
Accountability in Experimentation
Be the Easiest Company to Buy From
Investing in Community and Relationships
Being the “Voice of” and “Voice to” the Market
Using Neuroscience to Understand Your Customer
Creating Demand Starts with a Story
What Makes a Great Marketer? Right Thing, Right Place, Right Time
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