You’re Using Streaks Wrong - Here’s What Actually Works | Episode 423

Exploring useful streaks for your product or org? Let's chat → professorgame.com/chat

Why do streaks motivate users at first but eventually push them away? Rob explores the psychology behind collapses, the dangers of existing habit metrics, and practical ways to redesign streaks so they support, not sabotage, long-term engagement. Perfect for product leads, community builders, and behavior designers.

Rob Alvarez is Head of Engagement Strategy, Europe at The Octalysis Group (TOG), a leading gamification and behavioral design consultancy. A globally recognized gamification strategist and TEDx speaker, he founded and hosts Professor Game, the #1 gamification podcast, and has interviewed hundreds of global experts. He designs evidence-based engagement systems that drive motivation, loyalty, and results, and teaches LEGO® SERIOUS PLAY® and gamification at top institutions including IE Business School, EFMD, and EBS University across Europe, the Americas, and Asia.

 

Links to episode mentions:

• Duolingo (language learning & streak mechanics)
• Happier Meditation (formerly 10% Happier)
• Streaks (habit-tracking app)
• Finch (self-care & habit-tracking app)
• Octalysis Framework (gamification & Core Drives)
• Abstinence Violation Effect (psychology of lapses)

 

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