A Video’s Worth a Thousand Words w/ Ayla Acosta - Arizona Diamondbacks

In this week’s episode of the Press Play Podcast, Derek Gerber sits down with Ayla Acosta, an Account Service Executive in the Arizona Diamondbacks’ corporate partnerships department. The pair discusses the importance of synergy and alignment with corporate partners, resuming in-person programs and activations, and why video should be an essential part of marketing programs.  You don’t want to miss this episode!

Shownotes

(0:39) Introducing Ayla Acosta

(2:01) Synergy and collaboration

(3:15) Adapting strategies for an evolving world

(6:59) How video impacts corporate partnerships

(9:03) Reintegrating in-person programs

(12:57) What’s next for Ayla and the Diamondbacks?

(14:50) Sports betting 

(16:43) Final thoughts

Links

Derek Gerber

Ayla Acosta 

Quotes

“You need to make sure that you’re collaborating correctly with all of your partners.  You know, we call it a corporate partnership because it is a partnership at the end of the day.” (2:10) - Ayla Acosta

“When we’re looking for new partners or we’re looking to continue working with our current partners, we just have to make sure that alignment is there between our organizations.” (2:38) - Ayla Acosta

“You’re trying to use video to portray events and emotions, and you want to do that in a way that words can’t.  So if a picture is worth a thousand words, then a video is worth a million.” (7:31) - Ayla Acosta

“We’re trying to utilize videos for a lot of our press releases and any big news that we have coming out because we want to showcase what the experiences are, not just tell you what it is. Because if we feel like we can show you, you’ll have a better idea of what to expect.  You’ll get more excited about it and want to come and be a part of it.” (7:43) - Ayla Acosta

“One thing that I’ve noticed about the Arizona Diamondbacks and something that really drew me here to begin with was just how much we play into our fans.  It’s all about fan experience.” (10:16) - Ayla Acosta