Old school press releases never get much hype. Usually, they are not interesting to write or read. Smart marketers and PR professionals know that well-written press releases are crucial to land press coverage and influencer relationships that build brand awareness and establish companies as the authority in their niche.
Today’s guest is Mickie Kennedy from eReleases, a press release distribution company. Mickie discusses how to get press releases right to get coverage from even the biggest media outlets.
Some of the highlights of the show include:
Links:
Quotes from Mickie Kennedy:
“That leverage, you just can’t capture elsewhere in marketing. That’s the fun thing that you sit back and watch. When it works, it works well.”
“If you can be strategic with what you’re announcing and sort of craft your own news, you can really get out there and do really well with press releases.”
“I love working with startups. About a third of the people that go on Shark Tank use eReleases to announce their segment coming up when it airs.”
“Press releases are the worst marketing tool because it’s hard as heck to measure the ROI.”
[Best of Season] AMP075: Getting 10x Results From Your Content With Garrett Moon Of CoSchedule
[Best of Season] AMP139: This Is How To Nail Product Positioning So Customers Get It, Buy It, Love It With April Dunford Author Of Obviously Awesome
[Best of Season] AMP071: How To Get Your Content To Rank #1 On Google With Tim Soulo Of Ahrefs
[Best of Season] AMP085: How To Use The Psychology Of Habit Formation To Be A Better Marketer With Best-Selling Author Nir Eyal
[Best of Season] AMP 082: How To Drive 10x More Traffic With This SEO Technique From Brian Dean Of Backlink.io
[Best of Season] AMP 057: How To Create Content That Ranks For 11,000+ Keywords With Julia McCoy From Express Writers
[Best of Season] AMP 056: How To Grow From 0 to 1 Million Customers With Noah Kagan From SumoMe and OkDork
[Best of Season] AMP 081: How To Do Remarkable Customer Research With Rand Fishkin From SparkToro
[Best of Season] AMP 144: This is How To Grow Your Blog From Zilch To 1 Million Monthly Views With Leah DeKrey From CoSchedule
AMP 272: The Content Planning Blueprint You Need for Success With Vassilena Valchanova
AMP 271: How Can Marketers Win at Content Distribution in 2022 With Sarah Colley
AMP 270: The Top SEO Trends That SaaS Marketers Need to Know About in 2022 With Georgios Chasiotis From MINUTTIA
AMP 269: Understanding the HERO System to Create Better Video Ads With Matt Johnston
AMP 268: The Art of Generating More Customer Reviews With Denise Blasevick From The S3 Agency
AMP 267: How to Productize Consulting Services and Differentiate Yourself in a Crowded Market With Max Traylor
AMP 266: How to Fix Invoicing Issues and Get Freelance Writers Paid on Time With Matt Saincome From OutVoice
AMP 265 - How to Use YouTube to Drive Real Business Growth with Adrian Lurie From Dragonfruit Media
AMP 264: How to Apply the Content Fuel Framework and Never Run Out of Ideas With Melanie Deziel
AMP 263: How to Hack Consumer Behavior Using ZMOT (Zero Moment of Truth) With Paul Mackiewicz
AMP 262: Breaking the Sales and Marketing Mold Using Interactive Content With Isabelle Papoulias From Mediafly
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
MarTech Podcast ™ // Marketing + Technology = Business Growth